Consulting

  • Most Topular Stories

  • Test Press

    Cognio Consulting
    Daniel Rose
    12 Dec 2014 | 4:28 pm
    Seattle, July 23, 2004: Adventure Works today announced net income of $1.2 million, or $.06 per share, for its sixteen-week fourth quarter of FY 2004 ended June 30, compared to a loss of $2.3 million, or $.57 per share for the last quarter of FY 2003. Sales were $48.1 million, a decrease from the $49.0 million reported for the same quarter a year ago. The company’s consultancy service unit reported EBITDA* of $.8 million, a 5.5% improvement, even though contracts decreased compared to the same quarter last year. “Adventure Works continues to improve its services,” said Annik…
  • 6 Reasons to Stop Charging a Consulting Hourly Rate

    Consulting Success
    Michael Zipursky
    11 Dec 2014 | 4:30 am
    I get it. Society has made the hourly rate the standard way to get paid. The news talks about hourly wages almost every day. But if you’re charging a consulting hourly rate you’re not only doing a disservice to your client and your business – you’re also leaving a great deal of money on the […] 6 Reasons to Stop Charging a Consulting Hourly Rate is a post from: Consulting Success
  • Consulting Habits, How To Start Your Day the Right Way

    Consulting Success
    Michael Zipursky
    18 Dec 2014 | 4:30 am
    Have you ever got out of bed feeling drained? It’s likely that your usual morning routine does little to boost your energy. Instead of being consumed by television, print or internet news first thing in the morning take a different approach… Your internal drive, motivation and inspiration lacking? Does any of that sound familiar? How […] Consulting Habits, How To Start Your Day the Right Way is a post from: Consulting Success
  • Booz Allen Hamilton Systems Delivery Program Successfully Refreshes CMMI for Development Maturity Level 3 Appraisal Rating

    Press Releases RSS
    17 Dec 2014 | 9:51 am
     Booz Allen Hamilton (NYSE:BAH) announced today that its IT Development Organization has been formally appraised at CMMI for Development Maturity Level 3 by Global Process Solutions, LLC.
  • Management Consulted West Coast Tour – Fall 2014

    Management Consulted
    Jing
    14 Dec 2014 | 3:27 pm
    We didn’t forget you West Coast folk! After our East Coast Fall Tour concluded, we flew back over to the West Coast to host events with consulting clubs from Arizona State University, Stanford University, the University of Southern California and Pepperdine University. Plus – a bonus trip to the University of Virginia Darden School of Business. Some of you lucky duckies even got to purchase or preview our best selling hot off the press – our first-time-ever-in-hard-copy Consulting Interview Bible, available on Amazon or for bulk orders by emailing us directly! Where did we…
  • add this feed to my.Alltop

    Consulting Success

  • Consulting Habits, How To Start Your Day the Right Way

    Michael Zipursky
    18 Dec 2014 | 4:30 am
    Have you ever got out of bed feeling drained? It’s likely that your usual morning routine does little to boost your energy. Instead of being consumed by television, print or internet news first thing in the morning take a different approach… Your internal drive, motivation and inspiration lacking? Does any of that sound familiar? How […] Consulting Habits, How To Start Your Day the Right Way is a post from: Consulting Success
  • How to Take a Vacation While Growing Your Business

    Michael Zipursky
    15 Dec 2014 | 4:30 am
    If you want to go on vacation – go for it! There’s a false belief that people have been spreading… That ‘perfect time’ never comes. So don’t wait for it. That going on holiday means your business will suffer. And that is not true. I recently spent 5 days on a small island with my […] How to Take a Vacation While Growing Your Business is a post from: Consulting Success
  • 6 Reasons to Stop Charging a Consulting Hourly Rate

    Michael Zipursky
    11 Dec 2014 | 4:30 am
    I get it. Society has made the hourly rate the standard way to get paid. The news talks about hourly wages almost every day. But if you’re charging a consulting hourly rate you’re not only doing a disservice to your client and your business – you’re also leaving a great deal of money on the […] 6 Reasons to Stop Charging a Consulting Hourly Rate is a post from: Consulting Success
  • What Does Per Diem Mean for Consultants

    Michael Zipursky
    8 Dec 2014 | 4:30 am
    Per diem simply means “for each day” or “per day” (wikipedia). As a consultant you’ll run into this word all the time. It’s most often used to describe the amount of money you’re given or allowed to use per day. Let’s say you’re attending a consulting conference. Your organization may offer you a $400 per […] What Does Per Diem Mean for Consultants is a post from: Consulting Success
  • Why You Don’t Need Money to Succeed

    Michael Zipursky
    1 Dec 2014 | 4:30 am
    Got on a call the other day with a consultant interested in my coaching program. I asked “What’s the #1 challenge that’s holding you back from reaching the level of success you want?” If you’re telling yourself that a lack of money is holding you back you’re fooling yourself. His response, “I don’t have enough […] Why You Don’t Need Money to Succeed is a post from: Consulting Success
 
  • add this feed to my.Alltop

    Management Consulted

  • Management Consulted West Coast Tour – Fall 2014

    Jing
    14 Dec 2014 | 3:27 pm
    We didn’t forget you West Coast folk! After our East Coast Fall Tour concluded, we flew back over to the West Coast to host events with consulting clubs from Arizona State University, Stanford University, the University of Southern California and Pepperdine University. Plus – a bonus trip to the University of Virginia Darden School of Business. Some of you lucky duckies even got to purchase or preview our best selling hot off the press – our first-time-ever-in-hard-copy Consulting Interview Bible, available on Amazon or for bulk orders by emailing us directly! Where did we…
  • Bridgespan Non-Profit Consulting Interviews and Culture

    Brandon Lahaie
    7 Dec 2014 | 3:00 pm
    BRIDGESPAN INTERVIEWS & CULTURE  Today we continue our firm profileseries with an in-depth review of Bridgespan. Founded in Boston, MA , and containing the heart and DNA of consulting industry giant Bain & Company, Bridgespan is the key non-profit consulting firm in today’s consulting industry. KEY STATS FOR BRIDGESPAN Bridgespan Website: www.bridgespan.org Bridgespan Headquarters: Boston, MA Bridgespan Employees: 15-60 Consultants Bridgespan Locations: 3 Offices in the USA Bridgespan Chief Executive: Jeffery L. Bradach Bridgespan Revenue: $1-5M Bridgespan Engagement…
  • Business Book Review: Steve Jobs

    Brandon Lahaie
    1 Nov 2014 | 3:00 pm
    This week’s post is on Steve Jobs - written by Walter Isaacson (2011), the CEO of the Aspen Institute, former chairman of CNN and the managing editor of Time magazine. He is the author of Benjamin Franklin: An American Life, Kissinger: A Biography, and co-author of The Wise Men: Six Friends and the World They Made. Our guest writer is Brandon, an MC intern who is focused on building out the MC Job Hub program. If you want to submit a review on a book you’ve been reading, we’d love to hear from you! Follow the format below, target 800+ words and send it over by email! Enjoy!
  • Black Belt Supreme (BBS) November Session Closes Oct. 31!

    Jing
    25 Oct 2014 | 1:26 am
    Our first-ever Black Belt Supreme course launched in June, and we had an overwhelming response. Sadly, a number of you procrastinators missed out. Never fear! With the crazy recruiting cycle, we know the pressure that you are under and we are here to help you out! Today, we’re introducing Black Belt Supreme round TWO! Note: Number of available spaces remaining are updated daily below (paragraph 13). What do you get? Black Belt Supreme  includes 6 live webinars (recorded for later viewing if you’re doing something important – like snowboarding), 30 days of focused interview…
  • 5 Recommended Courses To Develop Business Understanding for Consulting

    Brandon Lahaie
    12 Oct 2014 | 11:00 am
    Today we bring to you some key ways that you can increase your business understanding and, therefore, your effectiveness in consulting. As a consultant, you have to look at things in ways that most people would not. You are valued for your ability to review/cut/analyze data and use the results to come up with solutions and strategies to your clients’ dilemmas. In order to do so, you have to stay up to date, continually honing and sharpening business understanding and skills. We have been working behind the scenes to compile resources to aid you in business understanding. There are other…
 
  • add this feed to my.Alltop

    paulmckey.com

  • Tribes, subcultures and weirdos

    paul.mckey@redbean.com.au
    26 Nov 2014 | 10:40 pm
    Some of you may know that my PhD is in organizational subcultures and this has led me to investigate tribes and how they are structured. It is a dark and mysterious world out there and tribes are a natural phenomenon that provide people comfort and meaning. So it comes as no surprise that the three dominant subcultures that exist within every organisation – executives, operators and engineers – are really just glorified tribes. And tribes are everywhere. You and I are members of many, both formally and informally, and possibly connected in ways we don’t fully appreciate.
  • Mobile has legs in *Digical disruption

    paul.mckey@redbean.com.au
    20 Nov 2014 | 3:42 pm
    I have always pondered when discussing mobile digital strategies with developers and vendors why the obsession with reducing the whole experience to a device. Yes any mobile access to a service or product should provide full functional access yet trying to squeeze the physical experience and amenity into an app as well is like trying to convince a cat to bark. Cute but inferior would be the cat’s response! Yet it doesn’t have to be all or nothing, particularly  between physical and online stores. In fact I suggest the best use of digital during a cultural transition, such…
  • RiverCIty Labs Brisbane – Implementing great ideas

    paul.mckey@redbean.com.au
    29 Oct 2014 | 9:12 pm
    As a new mentor at Brisbane’s River City Labs I attended my first lunch and learn event yesterday. The food was good and the short histories, from the room full of enthusiastic entrepreneurs, were fantastic. From international education to electronics switching systems there were some pretty innovative ideas being churned through the process of turning them into real businesses. The big issues – finance, talents and customers – were always present but in the discussions I had the issue of implementation continually arose. Implementation may include several elements such as…
  • The Collaborative Economy [video]

    paul.mckey@redbean.com.au
    18 Sep 2014 | 8:32 pm
    I have just been browsing Brad Feld’s tome on Startup Communities   and picked up on one of his classical problems. Firstly I ignored his advice on avoiding old white guys (but maybe you shouldn’t) and totally agreed with his stop whinging about there is never enough money. There is always plenty of money for a good idea, a great team and smart execution. Yet the ‘problem’ that stood out was about making only short-term commitments to startup communities. Now this one hit home. I have been involved around entrepreneur/startup/brave-new-world communities for many…
  • Mentoring is good

    paul.mckey@redbean.com.au
    14 Sep 2014 | 9:19 pm
    for both the Mentor and the Mentee. I have just reintroduced Mentor services on my website at www.redbean.com.au. I enjoy mentoring as working with people to solve problems and pursue opportunities is the fun stuff that keeps us alive. And I know from feedback over the years that the mentees enjoy it too. Being an advocate of social learning there is just some stuff in this world that we have to learn from each other and by doing. While a book or course can provide a framework we know that learning sticks when it is real and immediate. Hence all my programs are action-based and provide…
  • add this feed to my.Alltop

    EduTek n Social Media Advisor

  • Have You Explored Ello an Ad Free Social Network Environment?

    EduTek_SocialMedia Consultant
    18 Dec 2014 | 11:32 pm
    Ello is a social network that is just simple, ad free and hence cultureless. It is created by small group of designers and artists who promise not to sell your data to third parties. To remain ad free Ello converted to a Public Benefit Corporation (PBC). It works on mobile devices through web browser.                 The clutter offered in the updates of various social networks can be easily got rid of by choosing your connections between the options ‘friends’ and ‘noise’. This will enable you to view your friends’ updates easily and not having to search among…
  • Apricot Connecting Teachers, Students and Parents

    EduTek_SocialMedia Consultant
    7 Dec 2014 | 10:47 pm
    Today I came across new EdTech resource, Apricot, that connects teachers, students and parents to make everyone talking about your school. How Apricot Works Image Source: http://justapricot.com/images/howitworks@2x.png According to Apricot, ‘Teachers discover what students find interesting and challenging. Students feel empowered by giving feedback, and parents gain insight into what their kids are learning’. At present it is free, and offers an easy way to help students engage with their teachers and parents. As of now, they are doing a pilot study and those interested in participating,…
  • Broadcast Your Presentations on Any Device

    EduTek_SocialMedia Consultant
    30 Nov 2014 | 8:01 pm
    Today I came across Preso.tv that enables you to present on any device, be it desktop, mobile and projector screens at the same time. You can upload your Powerpoint, PDF or word files and broadcast it to room or anyone online with mobile devices. Image Source: http://www.preso.tv/Content/images/tourimages/tour1.png At present it is free and no registration required. Hence those interested can explore the tool.
  • Develop Online Courses Using Edynco

    EduTek_SocialMedia Consultant
    25 Nov 2014 | 8:04 pm
    Today I came across an interesting tool ‘Edynco’ that helps you create ‘learning maps’ that in turn enables you to develop online courses. Edynco is cloud based and hence the learning maps you’ve created from your browser can be accessed by your students using any device like iPad, iPhone or any other mobile device. You can publish your learning maps through your website or blog, LMS or on mobile devices. It is integrated with special tools such as micro lecture recorder, quiz creator. It also enables you to attach learning objects like video, quiz, micro lecture, image, weblink etc…
  • Organic Metric 4 Holistic Approach to SEO

    EduTek_SocialMedia Consultant
    23 Nov 2014 | 10:21 pm
    Today I shall suggest Organic Metric (in Beta), a free SEO Platform that offers all the tools to deliver top class results. According to IWB group who has launched Organic Metric, ‘You can Monitor the movement of your keywords in top search engines Lead users to your website with the right words Size up your competition Gain valuable insight on your audience Maximise link building Thoroughly audit your website Generate real-time SEO reports’ At present this tool is available for free and you can click here for registering.
 
  • add this feed to my.Alltop

    Cognio Consulting

  • Test Press

    Daniel Rose
    12 Dec 2014 | 4:28 pm
    Seattle, July 23, 2004: Adventure Works today announced net income of $1.2 million, or $.06 per share, for its sixteen-week fourth quarter of FY 2004 ended June 30, compared to a loss of $2.3 million, or $.57 per share for the last quarter of FY 2003. Sales were $48.1 million, a decrease from the $49.0 million reported for the same quarter a year ago. The company’s consultancy service unit reported EBITDA* of $.8 million, a 5.5% improvement, even though contracts decreased compared to the same quarter last year. “Adventure Works continues to improve its services,” said Annik…
  • How to Make Things Happen – Ask “What’s My Next Action?”

    Daniel Rose
    28 Jun 2013 | 4:44 pm
    In large organisations things get forgotten all the time. Whether it’s sending a business proposal to a prospect or making a follow up call, the cost of that missed opportunity can be huge. Have you ever stopped to consider how much money you have left on the table in the past year because you “forgot” to take the next step? The solution is simple. Don’t forget, just ask yourself “What is my next action?”. For example, if you’re the operator of a small business trying to land a particular sale, don’t sit idly by and wait for it come to you.
  • How Well Do You Know Your Business Model

    Daniel Rose
    16 Jun 2013 | 3:21 am
    Many business owners and senior managers, if asked, admit to having a great understanding of their business model and the market in which it operates. In reality, most have a startlingly shallow understanding, failing to take into account many facets of the model. One of the difficulties in defining or describing a business model is the complexity involved. Verbal descriptions are often long winded and ineffective to describe the components of the business that exist, and how they all integrate with one another. As an excellent example, consider the owner of a small business I spoke to the…
  • Customer Service and Profit are Complimentary

    Daniel Rose
    17 Dec 2012 | 2:29 am
    Customer Service and Profit go hand in hand. Many people think that to do well at one means reducing the other. They could not be more wrong. To see why, look no further than restaurants in your own town. The other night I was at a local restaurant with my wife and some friends. We arrived on time, having made reservations earlier and also confirmed earlier in the day. Upon arrival the friendly wait staff informed us that our table was not yet ready, and we should wait at the bar. Well, he wasn’t wrong. We stood in the bar for at least five minutes before being served. After much fuss,…
  • Honesty Is the Best Policy and the Only Option

    Daniel Rose
    15 Mar 2012 | 3:30 am
    In all parts of all organizations, honesty is the best and only option. Whether you’re dealing with a customer, colleague or a supplier, you should never, ever, do anything dishonest. Seems like simple advice, right? Exactly, but many people struggle with it. Sometimes it’s difficult to be honest. It’s not easy to tell clients you can’t deliver. It’s not easy to tell somebody you’re letting them go. It’s not easy telling a supplier you’re switching. Certainly there are many, many cases where it’s much simpler, and more comfortable, to be…
  • add this feed to my.Alltop

    clarisconsulting.net

  • Two Things You Should Say Everyday

    Andy Daupert
    14 Dec 2014 | 10:35 am
    REGISTER HERE Video Notes: This week there are only two things you need to say to yourself every single day in order to have a great day. The two things are; I’m going to do this, and I’m going to kick butt when I do it. That’s right! I choose to do “this” and I’m going to do it exceptionally well. I’m going to kick butt doing it. Imagine what that will do to your thinking when you say it. It transforms your thinking. It also starts to transform all those around you. My challenge to you is for the next week say to yourself every single day…I’m going to do…
  • Hugh’s Words of Wisdom Wednesday

    Hugh Blane
    10 Dec 2014 | 5:30 am
    I have the distinct pleasure of working as a consultant and coach with some very inspiring and talented leaders. What I’ve come to see in all of these leaders is that they have five attributes that make them both effective as well as followed. 1. They exemplify the critical thinking skills that are more concerned with asking the right questions than with having the right answers. 2. They recognize their behavior does more to shape the hearts and minds of employees than well orchestrated speeches. 3. They have a deep commitment to cascading excellence throughout every nook and cranny of…
  • Diffused Focus

    Andy Daupert
    7 Dec 2014 | 6:45 pm
    Video Notes: This week I want to talk about diffused focus. Yes it’s a contradiction because when you are focused you will not be defused. But there are times when people get diffused as to what they should focus on they are diffused for a variety of reasons. It could be because of fear of failure, it could be because of bad processes, it could be because of other employees. But, whatever the reason, if you’re diffused in your focus you’ll never achieve maximum performance. I’m going to give you three suggestions this week I think can be really helpful in that regard. #1…
  • Hugh’s Words of Wisdom Wednesday

    Hugh Blane
    3 Dec 2014 | 3:31 pm
    John F. Kennedy said, “to those whom much is given, much is expected.” I find the people who are the most generous are generous because they are grateful for what they’ve achieved, been given or experienced. Some are generous out of obligation or guilt, but for the most part generosity is fostered by gratitude. There are implications for leaders and the world of work. If you are leading a team of two, a department of fifty or an organization of fifty thousand, gratitude is a catalyst for winning the hearts and minds of those you lead. With a deep rooted sense of gratitude we change how…
  • Saying No When You Have a High Need to Say Yes

    Andy Daupert
    30 Nov 2014 | 6:23 pm
    Video Notes: Last week I had a conversation with Cynthia Whitaker. Cindy is a Nurse Executive with Swedish Hospital, and we were discussing how nurses specifically, but other healing, helping and supportive professionals also, feel a high need to say yes to people when they need to say no. For many nurses, they believe that saying no means they are being disloyal and unsupportive. This becomes especially problematic for managers when they are invited to ten, twelve or fifteen meetings per week, and by attending these meetings they may be unable to get their work done during the rest of their…
  • add this feed to my.Alltop

    Start My Consulting Business

  • A skyscraper nearly collapsed — what it means for you

    Greg Miliates
    10 Dec 2014 | 9:07 am
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. In June 1978, the engineers who built the Citigroup skyscraper in midtown Manhattan got a call saying their building was at imminent risk of collapse. The call came from a Princeton University student who’d done new engineering calculations as part of her thesis. Those calculations showed the Citigroup building wouldn’t be able to withstand the force of high winds. If correct, the building’s collapse would cause untold deaths and destruction in the heart of New York City. When the…
  • One of my students landed a full month’s salary worth of consulting work (while caring for twins)

    Greg Miliates
    10 Nov 2014 | 9:08 am
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. It’s Monday. How’s that day job going for you? OK, really fascinating stuff here: When I asked you how having a profitable consulting business would change your life: a FLOOD of responses When I asked how you’d find high-value consulting prospects: less than 10 responses Here’s what’s going on: People love to dream about something aspirational, like what kind of fancy car or vacation they hope to get. Basically dreaming about WHAT they want. But when it comes to HOW to get…
  • How one reader nailed a 50% consulting rate increase (see what he did)

    Greg Miliates
    7 Nov 2014 | 2:08 pm
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. I got this email last week. It’s like lots that I get from readers & students who’ve taken action: How much did that technique boost Kieran’s consulting rate? A full 50%. Imagine if you got a 50% raise. And Kieran got it using my FREE material. In the last few emails, we’ve talked about getting clients. But getting clients, like we all know, is just a vehicle to creating the kinds of changes you’ve told me you want in your life: create some income on the side replace your…
  • How you’re poisoning your brain (and the secret antidote)

    Greg Miliates
    6 Nov 2014 | 8:16 am
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. Last time, I shared a technique to see whether your market niche is profitable: how you can see if your prospects are both able AND willing to pay for your services (without even contacting them). Today, I’m going to shift gears a bit to talk about WHY you aren’t getting the kind of results you want. But first, I want to share a famous quote, along with something that happened to me the other day. Here’s the quote: “Most men lead lives of quiet desperation and go to the grave with…
  • Cracking the code to getting clients, plus a heartbreaking story

    Greg Miliates
    3 Nov 2014 | 3:28 pm
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. In my last post, I gave you the next step in cracking the code to getting clients: ensuring that your prospects are both able AND willing to pay for your services. Today, I’ll go even further, and show you exact steps you can take to find those things out, BEFORE you even reach out to prospects. The idea for qualifying prospects as both able and willing came out of a job I had years back when I worked as a caseworker for foster children in Chicago. This was in the 1990’s at the height of the…
 
  • add this feed to my.Alltop

    The Clever Consultant

  • Consulting Jobs This Week – #51

    Jason Parks
    19 Dec 2014 | 12:18 pm
    Here’s a roundup of some interesting consulting job opportunities for week #51 of 2014. Some are full time, others are contract work. Do you have some ideas for jobs you’d like to see? Drop me a line. Ditto if you have a job you’d like me to add. Management Consulting Protiviti is looking to hire […]
  • Consulting Jobs This Week – #50

    Jason Parks
    12 Dec 2014 | 5:00 am
    Here’s a roundup of some interesting consulting job opportunities for week #50 of 2014. Some are full time, others are contract work. Do you have some ideas for jobs you’d like to see? Drop me a line. Ditto if you have a job you’d like me to add. Management Consulting Accenture is looking for Financial […]
  • 5 Reasons to Fire a Consulting Client

    Jason Parks
    11 Dec 2014 | 1:47 am
    It’s hard enough trying to drum up new consulting business, but it’s even harder when your existing client base sucks up your time, energy and resources. Keeping a problem child in your portfolio isn’t any good for your financial, professional or emotional well being. Every extra minute spent negotiating, rehashing or collecting costs you money. […]
  • Zeroing In On Your Target With Consulting Buyer Personas

    Jason Parks
    13 Apr 2014 | 10:05 pm
    This is the part where we peek inside your brain to see how much you really know about your business. If you read our intro post to content marketing and, learned the questions prospects ask during the buying process, you could just stop here and start brainstorming ideas for blog posts, case studies and other […]
  • Exactly How Clients Buy Consulting Services

    Jason Parks
    12 Apr 2014 | 4:14 pm
    The old adage in consulting is: clients prefer to buy and not to be sold to. That is, they don’t like feeling forced into making a decision. Rather, they’d prefer to get as much information as possible to determine which solutions and vendors will deliver the best results with the lowest risk. Clients like to […]
  • add this feed to my.Alltop

    rippleoutmarketing.com

  • Picking a Domain Name

    Rippleout Admin
    19 Dec 2014 | 5:11 am
    A week or so ago we spent a morning with a client discussing a new website they wanted to purchase and build, with a view to expanding their range whilst targeting a different audience. The key issue however, was that they weren’t sure of the right domain name – their brand name already being owned by them. Picking a domain name can be a difficult decision As such, we spent a good few hours going through a number of potential options; weighing the pros and cons, looking at competition, and thinking about some of the issues outlined below. Now, there is no hard and fast rule on how…
  • What is Inbound Marketing?

    Rippleout Admin
    27 Nov 2014 | 11:22 am
    Inbound marketing is an approach to marketing and lead generation which involves creating channels which bring the visitor to the business or organisation, rather than the organisation having to actively seek new customers. What is Inbound Marketing? A simple comparison would be between blogging (creating content which draws potential leads to the business) and tele-marketing (where individuals actively call out of the business to speak to prospects). The Basics – What is Inbound Marketing? There are a few basic elements to inbound marketing, but here at Rippleout we feel that most of…
  • Christmas Marketing for Small Business

    Rippleout Admin
    11 Nov 2014 | 12:45 am
    It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and second: the Christmas email newsletters have begun. {Tweet} If you’re reading this in the US then it may be the case that marketing teams Stateside have still got a couple more big retail days to go – for instance Black Friday (so named, apparently, because it’s the day when stores go from having a year ‘in the red’ to a year ‘in the black’) which follows Thanksgiving, and…
  • Social Proof in Marketing

    Rippleout Admin
    25 Oct 2014 | 1:25 am
    In a world where we are increasingly social and inter-connected, the concept of social proof in marketing has been talked about more and more. As a concept, social proof is one we all probably recognise. In short, it’s the phenomenon centered around the fact that individuals often do the things they see other individuals doing. Social Proof in Marketing Why does social proof marketing work? To some extent because we want to fit in (i.e. peer pressure), but in addition to this – particularly where purchasing decisions come in to play – we often believe that others are better informed…
  • Internal Linking In Websites

    Rippleout Admin
    19 Oct 2014 | 11:44 am
    We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring it a little bit closer to home and discuss internal linking within websites. Internal Linking In Websites – Don’t Make Your Visitors Search For The Information They Want Internal linking is one part of SEO over which you as a business owner (or just a website owner more generally) have…
  • add this feed to my.Alltop

    mindshareconsulting.com

  • Podcast: How to Become a Visible Expert

    Michael McLaughlin
    5 Dec 2014 | 1:58 pm
    A podcast with Lee Frederiksen, Managing Partner of Hinge Marketing It’s not news that the most successful consultants are also highly visible in their markets. Clients seek them out for help, and they ask for (and get) the highest fees for their work. But many people don’t know what those experts did to achieve their market positions. My guest on this podcast, Lee Frederiksen, managing partner of Hinge Marketing, decided to find out exactly how the leading practitioners got to where they are and how others could do the same. His team interviewed 130 “visible experts,”…
  • The Road to Somewhere

    Michael McLaughlin
    8 Nov 2014 | 10:13 am
    For almost fifty years, the two main streets running through the tiny center of downtown Napa, California (the city where I live) were one-way. That changed recently when crews converted them to two-way streets. Nothing about the five-year, four-million-dollar project was easy. The city’s planners surfaced the idea of making this change years ago. In response, some people were shocked that the local politicians would propose such a “radical” change. There would be chaos downtown, traffic accidents, and a general subversion of everything that made the downtown area “special.”…
  • Help! My Client Isn’t Taking My Advice

    Michael McLaughlin
    11 Oct 2014 | 4:01 pm
    You’ve probably seen or experienced this problem. You work on a project and create something of value, like an innovative idea or recommendation. You’re excited about the idea and take it to your client, but you later learn that the idea went nowhere. Your client didn’t implement your recommendation. For everyone involved, this is a lose-lose proposition. No one wants this outcome, but it happens more often than anyone would like to admit. In the video below, I outline 3 ideas to help you avoid finding yourself in this situation.
  • How to Put Any Audience in a Trance in a Nanosecond

    Michael McLaughlin
    6 Sep 2014 | 6:41 pm
    The image below (a slide from  a real presentation) invites a rant about PowerPoint abuses. Anyone who puts 26 bubbles and 25 arrows on a single slide and expects people to “get it,” shouldn’t be surprised when everyone in the audience is either staring into space or texting. Unfortunately, too many consultants lull their audiences into a deep trance with their slide decks, instead of getting them excited about their ideas. Tempting though it is to blame PowerPoint, most presentation slide problems, like the one above, are self-inflicted. Fortunately, those problems can be…
  • Podcast: Why Your Marketing Isn’t Working

    Michael McLaughlin
    25 Aug 2014 | 8:18 pm
    I can’t think of too many consultants who aren’t looking to land more clients at higher fees. How you go about that is the topic of this podcast. My guest, Vickie Sullivan, is a top marketing strategist. If there’s anyone who has insight on how you can transform your market positioning, it’s Vickie Sullivan. She lives and breathes marketing and market strategy for experts and influencers like consultants. She works with clients who serve high-end markets (or want to). Her mission: to help her clients stand out in the market, instead of looking like everyone else. A lot of consultants…
 
Log in