Consulting

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  • Capgemini's earnings top $12B for 2014, up 3.4%

    Consulting magazine is the flagship publication of the consulting profession. The magazine features the latest information on consulting careers, thought leadership, and corporate strategies.
    20 Feb 2015 | 11:21 am
    Capgemini reported revenue of 12.05 Billion, up 3.4 percent year on year.
  • One on One with Lippincott’s Rick Wise

    Consulting magazine is the flagship publication of the consulting profession. The magazine features the latest information on consulting careers, thought leadership, and corporate strategies.
    24 Feb 2015 | 3:46 pm
    The world of branding has changed. Where the focus was once centered around design, logos and communication, brands today are looking for ways to differentiate themselves in how they reach customers. In the case of a recent engagement with Southwest Airlines, Lippincott took it to a whole new level.
  • Consulting as a Bridge Between Full-Time Work and Retirement

    NYT > Consultants
    6 Feb 2015 | 9:00 pm
    Baby boomers are turning to the growing number of firms that specialize in placing older workers in part-time or temporary positions in specific industries.
  • How to Increase Your Consulting Fees By Communicating Greater Value

    Consulting Success
    Michael Zipursky
    26 Feb 2015 | 4:30 am
    Below is my chapter from the bestselling book Creating Business Growth. Within 1 day of publication Creating Business Growth became an Amazon Bestseller in 8 countries. The fastest way to grow your business is to increase your prices. (<< Click to ReTweet This) This is hands down the most direct and effective way to grow […] How to Increase Your Consulting Fees By Communicating Greater Value is a post from: Consulting Success
  • Business Spotlight: Stanford GBS grad launches Returnships

    Management Consulted
    Jing
    24 Feb 2015 | 3:25 pm
    Jenny Rae jumped on a call with Linda – a tremendous woman with a big vision to help those who have great pedigree and experience but have taken a break in their careers (whether it be to have children and care for them or to look after elderly parents, or a myriad of other reasons). Linda’s company, Talent Reconnect, offers returnships that are aimed mostly at women who have graduated from top business schools but who had 2 to 5 years of post-MBA experience before opting out. Her vision is to pair them with companies that are looking for highly professional individuals for…
 
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    Consulting Success

  • How to Increase Your Consulting Fees By Communicating Greater Value

    Michael Zipursky
    26 Feb 2015 | 4:30 am
    Below is my chapter from the bestselling book Creating Business Growth. Within 1 day of publication Creating Business Growth became an Amazon Bestseller in 8 countries. The fastest way to grow your business is to increase your prices. (<< Click to ReTweet This) This is hands down the most direct and effective way to grow […] How to Increase Your Consulting Fees By Communicating Greater Value is a post from: Consulting Success
  • 21 Productivity Tips for Consultants

    Michael Zipursky
    23 Feb 2015 | 4:30 am
    Do you want to become more productive? Who doesn’t, right? The idea of getting more done in less time is what so many of us strive for. In fact, there’s a huge industry and thousands of books written on how to become more productive. There is a problem with all of this however… The problem […] 21 Productivity Tips for Consultants is a post from: Consulting Success
  • Want a Successful Personal Consulting Brand? Start With These 2 Things

    Sam Zipursky
    19 Feb 2015 | 4:30 am
    The whole conversation about branding is nothing new. It’s something that’s been around for a long time. Most of us will agree that a solid brand identity is something important for businesses to have, if they want to make a professional impression on their customers, employees, and basically anyone they come in contact with. Do […] Want a Successful Personal Consulting Brand? Start With These 2 Things is a post from: Consulting Success
  • Does Size Really Matter? Why A BIG Email List Isn’t Always Best

    Michael Zipursky
    16 Feb 2015 | 4:30 am
    We have over 23,000 people on our email list. That includes thousands of customers for our products and training, hundreds of coaching and consulting clients, and tens of thousands of blog readers. In fact, each month we add just about 1000 new people to our lists. We have several lists. For example, one for people […] Does Size Really Matter? Why A BIG Email List Isn’t Always Best is a post from: Consulting Success
  • 5 Proven Follow Up Strategies for Consultants

    Michael Zipursky
    12 Feb 2015 | 4:30 am
    Did you know that 80% of sales are made between the fifth and the twelfth contact with your ideal buyer? What does that mean if you’re like the majority of consultants, professionals and even salespeople? It means you’re losing sales every month due to weak follow up. The idea is that you shouldn’t try to […] 5 Proven Follow Up Strategies for Consultants is a post from: Consulting Success
 
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    Management Consulted

  • Business Spotlight: Stanford GBS grad launches Returnships

    Jing
    24 Feb 2015 | 3:25 pm
    Jenny Rae jumped on a call with Linda – a tremendous woman with a big vision to help those who have great pedigree and experience but have taken a break in their careers (whether it be to have children and care for them or to look after elderly parents, or a myriad of other reasons). Linda’s company, Talent Reconnect, offers returnships that are aimed mostly at women who have graduated from top business schools but who had 2 to 5 years of post-MBA experience before opting out. Her vision is to pair them with companies that are looking for highly professional individuals for…
  • Why I Never Wanted to Be a Consultant: Confessions of a Bain Consultant

    jennyrae
    22 Feb 2015 | 4:17 pm
    This is Part 2 of a 12-part “Transparency” series, tracing Jenny Rae’s slightly crazy life from her early (5-year-old) roots in business to her travels and then to Bain and beyond. If you haven’t read it already, make sure you start at Part 1. Then, enjoy! When I first went to UVA, I was one foot in and one foot out, holding on to the possibility of transferring to one of my first choice schools (Duke was #1 on my radar). I knew it was a defining time in my life, however, so I tried my best to get involved – but I also wanted to make sure my scores were good so…
  • FTI Consulting Interviews and Culture

    Adam Marks
    15 Feb 2015 | 3:42 pm
    FTI CONSULTING INTERVIEWS & CULTURE As consulting firms go, FTI Consulting is a newcomer – but at just over 30 years old, the firm has made impressive strides to become one of the most respected name in legal analysis and data-driven research to support major initiatives for law firms, banks and the majority of the Fortune 500. How has the firm grown from a podunk, small-town cluster to a global behemoth? Through acquisitions, savvy, and some pretty bold moves. Read on to find out more! KEY STATS FOR FTI CONSULTING FTI Consulting Website FTI Consulting Headquarters: West Palm Beach,…
  • Advanced Consulting Fit Interviews – Video Overview

    Daniel Chawla
    8 Feb 2015 | 3:50 pm
    Okay! So you’ve made it a long way already. You’ve done all your homework on the firm, networked your butt off, and crafted the pristine consulting resume and cover letter. Then you receive a call saying you’ve passed the first round and they want you to come in for an interview. You’re electrified and perhaps a tad nervous, or perhaps very nervous. “What did I get myself into?” you might ask. Honestly, you successfully made it into one of the hardest interviews you’ll have in your life. The good news is that, with proper interview training and…
  • A Penn State MBA considers Deloitte Federal Consulting: An Interview with Sam

    Jing
    1 Feb 2015 | 3:44 pm
    Sam approached us a few months ago to ask about his options after completing his MBA at Penn State’s Smeal College of Business, which has a strong reputation for supply chain management. He, however, wanted to do something outside supply chain. He had a few opportunities on the table. Among them was an offer for Deloitte’s Federal Consulting practice – from Penn State, people had been hired in the past at 2 levels and Sam – with strong extracurriculars and work experience at Nike – should have been a strong candidate for the higher position. Sam also wanted some…
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    Danny DeMichele - Online Marketing Expert - Free Ebook Download

  • Conversion Rate Optimization, Beyond the Test (Teaser)

    dannyd
    25 Feb 2015 | 5:52 am
    We are doing a lot of Conversion Rate Optimization (CRO) of late. With the traffic costs going through the roof, and organic SEO much less predictable, optimizing your site for conversion should be a top priority. Most CRO campaigns are looked at as more of a start and stop project. You hire an agency, create some new landing pages or maybe a variance on home page layout, pick a winner, and your are done. In my opinion, you are just getting started. Depending on what platform you are on (my favorite is Optimizely, there are others like Monetate or Adobe Target) you can go beyond just a test.
  • Radical Vs. Evolutionary Web Design – Which works best?

    dannyd
    2 Nov 2014 | 5:12 pm
    Evolutionary web design is not my idea, nor is it a new idea, it is just often overlooked. I figured I would resurface the differences and options between the two. Every 2-3 years, a company decides its time to redesign its website in order to make it relevant to current standards. An agency is picked, the site is created, and whala, a totally new website and user experience is launched. God forbid it contains any elements from the previous site. Its almost like buying a new car. You are sick of your red 4 door sedan, its time for a new big black truck! In the web design world, this is called…
  • Google / Bing – if you want sites to follow guidelines, make it fair

    dannyd
    10 May 2014 | 8:24 pm
    Duanne Foster of Bing came out and spoke against artificial link building. You can read the full post here. In summary, Bing appears to be gearing up to take action against people getting links for the sake of ranking. I can understand taking action against Black Hats that are doing what they can to spam the engines for irrelevant sites. However, what about the legitimate website owner who has absolutely no chance of ever ranking against large companies with huge PR budgets. These companies by default have a very natural linking profile. However, the little guy, with very little marketing…
  • CRO is Imperative for Any Successful Paid Search Campaign

    dannyd
    24 Sep 2013 | 11:29 am
    A couple weeks ago our CRO Director Keith Lovgren wrote an excellent piece on “5 CRO Tools That Make Conversion Rate Optimization Better”. I wanted to follow up on this and why I think CRO is important for the success of any Paid Search campaign. Over the years I have managed hundreds of Paid Search accounts with very little emphasis on Conversion Rate Optimization (CRO).  This always blew my mind considering the amount of money that was being poured into Paid Search. Clients were willing to spend thousands and thousands of dollars into buying quality traffic but rarely analyzed the on…
  • 5 CRO Tools That Make Conversion Rate Optimization Better

    dannyd
    17 Sep 2013 | 11:27 am
    If your company isn’t devoting resources to improving the conversion rate of your website you’re very likely leaving money on the table on a daily basis. Note: None of the links below are affiliate links nor do we have any financial incentive in linking to these resources. We offer our blog readers the same unvarnished advice that we offer our clients. Here are a five tools that I use everyday to help clients improve their website conversion rates and generate more revenue using their existing traffic.  Optimizely With any conversion rate experiment you’re going to need a good testing…
 
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    paulmckey.com

  • Startup Muster reveals shocking facts!

    paul.mckey@redbean.com.au
    29 Jan 2015 | 5:19 pm
    I love click bait Some great new research into the lives and loves of entrepreneurs has recently been released. The report is here: https://www.startupmuster.com What ‘shocked’ me was these data below show that only 4% of startups feel they have strong design skills. Now this question can be taken two ways: graphic design or process design. And if it is the latter that is worrying. Good design is at the heart of any business, whether it is aesthetic design,  business model design, customer experience design or product design. It is an ethos that a business must develop. Business…
  • Schmoozing is good

    paul.mckey@redbean.com.au
    10 Jan 2015 | 2:53 am
    People often ask me what is the best method for marketing online? – and the answer is: schmoozing! Or in marketing speak, customer referrals. Runners up were website and social. This research by Implisit points out what many suspect but were too afraid to mention – Trade shows, paid advertising and even Google adwords are nowhere near as effective as word of mouth/keyboard. The moral here? Luv thy customer. Even if you only have one, according to this, they will soon bring two. https://www.implisit.com/blog/b2b-sales-benchmarks/
  • Is online learning learning or getting dumber?

    paul.mckey@redbean.com.au
    22 Dec 2014 | 7:29 pm
    Online learning platforms are going through a bit of a resurgence. This is timely seeing I am interested in utilising one to share my hard earned ‘wisdom’. But I keep getting disappointed. Sometimes in my wisdom but mostly with the learning platforms. Having originally designed global learning programs in Hypercard (now reinvented as wikis) for Apple I have some minimal expectations of how these platforms should operate. I won’t go into detail here but let’s just say that of the (seemingly) hundreds I have browsed and tried only a few make it in my eyes. A couple of…
  • Tribes, subcultures and weirdos

    paul.mckey@redbean.com.au
    26 Nov 2014 | 10:40 pm
    Some of you may know that my PhD is in organizational subcultures and this has led me to investigate tribes and how they are structured. It is a dark and mysterious world out there and tribes are a natural phenomenon that provide people comfort and meaning. So it comes as no surprise that the three dominant subcultures that exist within every organisation – executives, operators and engineers – are really just glorified tribes. And tribes are everywhere. You and I are members of many, both formally and informally, and possibly connected in ways we don’t fully appreciate.
  • Mobile has legs in *Digical disruption

    paul.mckey@redbean.com.au
    20 Nov 2014 | 3:42 pm
    I have always pondered when discussing mobile digital strategies with developers and vendors why the obsession with reducing the whole experience to a device. Yes any mobile access to a service or product should provide full functional access yet trying to squeeze the physical experience and amenity into an app as well is like trying to convince a cat to bark. Cute but inferior would be the cat’s response! Yet it doesn’t have to be all or nothing, particularly  between physical and online stores. In fact I suggest the best use of digital during a cultural transition, such…
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    EduTek n Social Media Advisor

  • CUE Learning Revolution Online Summit Featuring Google for Education, May 2-3, 2015

    EduTek_SocialMedia Consultant
    16 Feb 2015 | 8:56 pm
    ‘CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. In September, these organizations hosted the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves.’ The registration fee is $10 for CUE Members $50 for new or renewing members (includes one year of CUE Membership) For details. Click here.
  • Will Casual Learning Replace Gamification?

    EduTek_SocialMedia Consultant
    1 Feb 2015 | 11:28 pm
    In this interview titled ‘GAMIFICATION IS OVER: NOW, IT’S ALL ABOUT CASUAL LEARNING’  Dave Cutler, the co-founder and CEO of mLevel, says that ‘Casual Learning is social, mobile and personalized. It’s designed to be consumed in short bursts when and where users need it. And it is designed to be fun’. The company’s mLevel ‘is the industry leading casual learning platform used by global fortune 500 companies to make learning fun, while improving real business results’. The following video suggests what mLevel is all about. mLevel mission manager enables the learning…
  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms suchas FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
  • Happy NewYear 2015

    EduTek_SocialMedia Consultant
    31 Dec 2014 | 10:31 am
  • Have You Explored Ello an Ad Free Social Network Environment?

    EduTek_SocialMedia Consultant
    18 Dec 2014 | 11:32 pm
    Ello is a social network that is just simple, ad free and hence cultureless. It is created by small group of designers and artists who promise not to sell your data to third parties. To remain ad free Ello converted to a Public Benefit Corporation (PBC). It works on mobile devices through web browser.                 The clutter offered in the updates of various social networks can be easily got rid of by choosing your connections between the options ‘friends’ and ‘noise’. This will enable you to view your friends’ updates easily and not having to search among…
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    clarisconsulting.net

  • Hugh’s Words of Wisdom Wednesday

    Hugh Blane
    25 Feb 2015 | 8:27 am
    Sitting in a Starbucks waiting for my wife’s car to be serviced, I overheard a conversation between a man and woman that illustrated the choice we have when dealing with adversity. The man, in his late sixties, had fallen head first and bruised his face and lost several teeth. His speech was slightly slurred as his lips were swollen. A friend walked in and after seeing him expressed deep concern. The conversation went like this: Her: Oh my word, what happened Paul? You look as though you’ve been attacked by a brick wall. Him: I stumbled and fell face first into a table. I wasn’t able to…
  • Seven Steps To A Compelling Leadership Brand

    Hugh Blane
    22 Feb 2015 | 8:15 pm
    One of the most beneficial activities I have my leadership coaching clients participate in is my Brand Audit. Specifically, they answer three leadership branding questions: 1. What is their default brand? 2. What is their desired brand? 3. What is their designed brand? My brand audit involves the following seven steps. Step 1. Define your Default Brand. The starting point for building your leadership brand involves writing four words or phrases that you believe best describe your leadership. Don’t overthink this; simply capture what you see is the essence of your leadership. This is your…
  • Hugh’s Words of Wisdom Wednesday

    Hugh Blane
    18 Feb 2015 | 5:18 pm
    There is a deadly drug flowing through the halls, corridors and conference rooms of many organizations. It costs nothing monetarily to buy, but it’s cost is exceedingly high on self worth and well-being. What’s the drug? It’s the drug called approval. We all have a need to feel included or affiliated with others. For some, their circle of affiliation is less than five people and for others five people seems stiflingly small. There is a world of difference however between a need for affiliation and needing approval. Affiliation has healthy boundaries and allows people to…
  • One Word That Will Change Your Results Instantly

    Andy Daupert
    15 Feb 2015 | 7:44 pm
    Video notes: This week I wanted to share with you the one word that has been the most transformative word in both my professional life and in my personal life. It’s a simple word. You’ve heard me use it before. It’s a word that I actually love using. The word is gratitude. I want to be very honest with you. My business is flourishing, my personal life is flourishing and I attribute it to the level of gratitude I have infused into my thinking over the last six to nine months. What do I mean by that? You’ve heard me say that before your head hits the pillow what you…
  • The Five Reasons Mediocrity Has Crept Into Your Organization

    Andy Daupert
    6 Feb 2015 | 7:36 am
    Video notes: There are five reasons why mediocrity has crept into your organization. #1. You have the wrong metrics. I will venture a guess that if mediocrity is inside your organization you have become metric-centric. If you are metric-centric you are focusing on either financial metrics or technical metrics, but you’re not focusing on the number one metric which is how engaged and truly passionate your employees…that’s number one. #2 You don’t have a clear purpose. The overwhelming evidence ladies and gentlemen is that companies that have clear and compelling customer…
 
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    The Clever Consultant

  • Hot Consulting Jobs – January 30, 2015

    Jason Parks
    30 Jan 2015 | 5:30 am
    Looking to take the next step? Want a fresh start? Here’s a roundup of some interesting consulting job opportunities for week #4 of 2015. Some are full time, others are contract work. Are you a recruiter or hiring manager looking for great consultants? Just click here and we’ll help you spread the word, free of […]
  • Free Editorial Calendar for Your Consulting Blog

    Jason Parks
    27 Jan 2015 | 5:15 am
    If you’re like most smart people, you’ve got a million ideas for articles, guides, case studies and blog posts in your head. Unfortunately, your brain isn’t the best filing system. Marketers, bloggers and business owners who create great content actually plan for it. They keep a running tab of their ideas to grow readership (and […]
  • Hot Consulting Jobs – January 23, 2015

    Jason Parks
    23 Jan 2015 | 8:15 am
    Looking to take the next step? Want a fresh start? Here’s a roundup of some interesting consulting job opportunities for week #3 of 2015. Some are full time, others are contract work. Are you a recruiter or hiring manager and looking to post a job? Fill out this form and we’ll help you spread the […]
  • The Remarkably Simple Formula For Selling Without Being Salesy

    Jason Parks
    21 Jan 2015 | 11:45 am
    Early on in my consulting career, I just could not wrap my head around the idea of putting on a “sales hat”. I avoided any words, body language or presentations that would give the slightest inkling that I was selling. After all, I was a consultant, not a salesperson! And, the mere thought of being […]
  • 4 Email Hacks You Need To Strengthen Your Brand

    Jason Parks
    16 Jan 2015 | 4:45 am
    She showed me 6,782 unread emails. Six thousand seven hundred and eighty two! I didn’t know the little red dot on my friend’s iPhone could even handle a number that big. When I asked her how her inbox got so large, she sheepishly said that most of the emails were personal and she was on […]
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    Daxue Consulting - Market Research China » Blog

  • Local coffee brands in China

    Daxue Consulting
    25 Feb 2015 | 12:31 am
    LOCAL COFFEE BRANDS IN CHINA Overview of the coffee market in China According to data from China Coffee Association Beijing, the coffee consumption growth is increasing at an annual rate of 15 percent. Even if the population individuals drink an average of 5 cups of coffee per year, compared to the world’s average of 240 […] Cet article Local coffee brands in China est apparu en premier sur Daxue Consulting - Market Research China.
  • Cosmetics market in China is exploding

    Daxue Consulting
    24 Feb 2015 | 12:47 am
    Cosmetics market in China is exploding It is true that money can’t buy happiness, but in beauty it can greatly help. The similar proportionate increase is reported for purchasing power on Cosmetics market in China. We can evaluate China’s economic health by his consumption trends of beauty products. Recent years showed a growth in cosmetics […] Cet article Cosmetics market in China is exploding est apparu en premier sur Daxue Consulting - Market Research China.
  • Local tea brands in China

    Daxue Consulting
    23 Feb 2015 | 12:21 am
    LOCAL TEA BRANDS IN CHINA Overview of the Chinese tea market With an annual tea production of 1.89 million tons and an annual consumption of 1.235 million tons in 2013, China is the world’s biggest tea producer and consumer. Indeed, tea has always been part of the Chinese culture and of its population daily life. […] Cet article Local tea brands in China est apparu en premier sur Daxue Consulting - Market Research China.
  • France, Germany, Italy, Europe and Chinese students

    Daxue Consulting
    11 Feb 2015 | 6:20 pm
    France, Germany, Italy, Europe and Chinese students After the United-States, Europe is the second destination Chinese students consider when applying for an overseas education. The United-Kingdom remains by far the most popular destination in Europe due to the language, while France and Germany also host a large community of Chinese students. Italy, remains on the […] Cet article France, Germany, Italy, Europe and Chinese students est apparu en premier sur Daxue Consulting - Market Research China.
  • A Daxue Alumna is going to Essec!

    Alex
    31 Jan 2015 | 9:55 pm
    We were thrilled to hear that one of our interns, Yuchen “Hayden” Xu has been accepted to study at Essec! One of the most prestigious business schools in France (and the alma mater of Daxue’s CEO and founder Matthieu David), we’re certain that Hayden’s drive, savvy and entrepreneurial spirit will allow her to excel. We thought […] Cet article A Daxue Alumna is going to Essec! est apparu en premier sur Daxue Consulting - Market Research China.
 
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    rippleoutmarketing.com

  • What Mondegreens Can Tell You About Marketing

    Rippleout Admin
    11 Feb 2015 | 10:06 am
    What Mondegreens Can Tell You About Marketing: I myself have a fantastic talent for mishearing song lyrics – a very specific (but common) example of a mondegreen; the term for when individuals hear words differently to how they have been said. A couple of classics from my own experience include, “I sometimes wish I’d never been boiled in oil” (Queen, Bohemian Rhapsody) and “No Dukes of Hazzard, in the classroom” (Pink Floyd, Another Brick in the Wall). Mondegreens Can Lead To Real Misunderstanding, Not Least In Marketing Still, I don’t think anything will top my friend Danny at…
  • Picking a Domain Name

    Rippleout Admin
    19 Dec 2014 | 5:11 am
    A week or so ago we spent a morning with a client discussing a new website they wanted to purchase and build, with a view to expanding their range whilst targeting a different audience. The key issue, however, was that they weren’t sure of the right domain name – their brand name already being owned by them. Picking a domain name can be a difficult decision As such, we spent a good few hours going through a number of potential options; weighing the pros and cons, looking at competition, and thinking about some of the issues outlined below. Now, there is no hard and fast rule on…
  • What is Inbound Marketing?

    Rippleout Admin
    27 Nov 2014 | 11:22 am
    Inbound marketing is an approach to marketing and lead generation which involves creating channels which bring the visitor to the business or organisation, rather than the organisation having to actively seek new customers. What is Inbound Marketing? A simple comparison would be between blogging (creating content which draws potential leads to the business) and tele-marketing (where individuals actively call out of the business to speak to prospects). The Basics – What is Inbound Marketing? There are a few basic elements to inbound marketing, but here at Rippleout we feel that most of…
  • Christmas Marketing for Small Business

    Rippleout Admin
    11 Nov 2014 | 12:45 am
    It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and second: the Christmas email newsletters have begun. {Tweet} If you’re reading this in the US then it may be the case that marketing teams Stateside have still got a couple more big retail days to go – for instance Black Friday (so named, apparently, because it’s the day when stores go from having a year ‘in the red’ to a year ‘in the black’) which follows Thanksgiving, and…
  • Social Proof in Marketing

    Rippleout Admin
    25 Oct 2014 | 1:25 am
    In a world where we are increasingly social and inter-connected, the concept of social proof in marketing has been talked about more and more. As a concept, social proof is one we all probably recognise. In short, it’s the phenomenon centered around the fact that individuals often do the things they see other individuals doing. Social Proof in Marketing Why does social proof marketing work? To some extent because we want to fit in (i.e. peer pressure), but in addition to this – particularly where purchasing decisions come in to play – we often believe that others are better informed…
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    mindshareconsulting.com

  • What’s Shakin’?

    Michael McLaughlin
    8 Feb 2015 | 11:55 am
    Not too long ago, an early-morning earthquake jolted me and my wife (and a lot of other people) from a deep sleep. Few things scare the you-know-what out of me more than earthquakes. They’re loud, things topple from shelves and shatter, cabinets swing open, the lights go out, and you’re left with a mess to sweep up. The worst part is that an earthquake always happens without warning. Of course, anyone who lives in California knows that we’re in earthquake country. Geologists are always talking about fault activity and the probabilities of earthquake occurrence. What they’re really…
  • Want to Sell Your Consulting Practice?

    Tony Rice
    23 Jan 2015 | 11:12 am
    If you are hoping to sell your consulting firm, either now or in the future, it’s important to understand how the size of your firm can impact your ability to sell it. This guest post by Tony Rice, founding Partner of Equiteq, shares his insight and research on why the size of a firm matters when an owner wants to sell it. Equiteq, a leading Mergers and Acquisitions (M&A) advisor for consulting firms, helps firm owners grow profits, revenues, and equity value. They also guide firm owners through the process of selling their firms for maximum value. Does Firm Size Matter? How large or…
  • Professional Services Marketing in 2015: What Will Firms Do?

    Lee Frederiksen
    14 Jan 2015 | 6:21 am
    Lee Frederiksen The article below by Lee Frederiksen, Managing Partner of Hinge, outlines the marketing challenges facing professional services firms and what firm executives plan to do to address those challenges in the new year. Hinge is a marketing and branding firm for professional services firms. Besides leading the firm, Lee also directs strategy and research for Hinge’s clients. The New Year is a time for making fresh business goals and reassessing priorities. After analyzing what worked and what didn’t in 2014, professional services executives are hard at work planning their…
  • Lessons from the Ukulele

    Michael McLaughlin
    9 Jan 2015 | 6:47 pm
    Every other Thursday night, about six people show up at my brother’s house for a lively (but sometimes cringe-worthy) ukulele jam session. The most advanced “musician” in the group took clarinet lessons for four months in the third grade. For a couple of hours, the group belts out a dozen or more songs, while trying to keep straight faces. I’m pretty sure my brother’s neighbors would pay the group to stop screeching singing. Between 2010 and 2012, ukulele sales in the US jumped from 581,000 to more than one million. The genius of the ukulele is that anyone can pick up the…
  • Podcast: How to Become a Visible Expert

    Michael McLaughlin
    5 Dec 2014 | 1:58 pm
    A podcast with Lee Frederiksen, Managing Partner of Hinge Marketing It’s not news that the most successful consultants are also highly visible in their markets. Clients seek them out for help, and they ask for (and get) the highest fees for their work. But many people don’t know what those experts did to achieve their market positions. My guest on this podcast, Lee Frederiksen, managing partner of Hinge Marketing, decided to find out exactly how the leading practitioners got to where they are and how others could do the same. His team interviewed 130 “visible experts,”…
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    Performance Critical

  • How The Petroleum Industry Can Maintain A Qualified Staff

    Jason Gordon
    24 Feb 2015 | 5:14 am
    The repercussions of a downward cycle for the petroleum industry can mean a lot of things for a lot of people. Those who are not directly affected by its downturn can revel in the fact that filling up a car or truck costs less than... The post How The Petroleum Industry Can Maintain A Qualified Staff appeared first on Performance Critical.
  • Leadership Vision and its Pivotal Impact On Performance

    Greg Bungay
    20 Feb 2015 | 5:00 am
    The value of  a functional workplace culture can’t be underestimated. Sound business decisions aren’t worth a grain of salt unless there is a synchronous movement and vision from the top of the organization to the bottom – who are usually the closest to clients and... The post Leadership Vision and its Pivotal Impact On Performance appeared first on Performance Critical.
  • Supervisory Skills: Make the Journey Worthwhile

    David Irvine
    17 Feb 2015 | 5:12 am
    Do you ever worry that you do not have what it takes to be a good manager; that your supervisory skills fall short of your staff’s expectations? If you do worry about it, what are some of the things you can do to gain the... The post Supervisory Skills: Make the Journey Worthwhile appeared first on Performance Critical.
  • 4 Simple Practices To Lead Your People Towards Success

    Greg Bungay
    13 Feb 2015 | 6:00 am
    It is of great advantage to individuals performing a supervisory role to understand that they are in a front line leadership position that has the potential of greatly influencing front line performance and directly leading the “troops”. It is one thing to understand the concept... The post 4 Simple Practices To Lead Your People Towards Success appeared first on Performance Critical.
  • Is Your Employee Engagement Endangered?

    Greg Bungay
    10 Feb 2015 | 5:14 am
    Most of us at one time or another have nursed thoughts of “What if I could still make a decent living wage without having to work 5-6 days a week, 50 weeks a year? Would that not be really nice?” Are people really meant to... The post Is Your Employee Engagement Endangered? appeared first on Performance Critical.
 
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  • Proof That Share Buybacks are a Powerful Strategy for Building Wealth

    Kirk Chisholm
    26 Feb 2015 | 4:19 am
    Proof That Share Buybacks are a Powerful Strategy for Building Wealth The Curious Case of IBM Share Buybacks This is an overlay chart of IBM's stock price and its market cap since 2000. Do you notice anything interesting about this chart? Look closer... The stock price and market cap have performed differently. How can that be? Aren't they the same? While the stock price and market cap are highly correlated, they are not the same. Stock price - The stock price is the listed price based on what buyers and sellers are willing to pay for it. Market (cap) capitalization - The market cap of a…
  • The 2014 Predictions for Investments Summarized in One Picture

    Administrator
    19 Feb 2015 | 4:41 am
    The 2014 Predictions for Investments Summarized in One Picture     Who would have guessed it? Wall Street's 2014 predictions for investments proved to be wrong. 2014 was an interesting year for the global stock and bond markets. A lot of large macro events took place which fundamentally changed the landscape of global macro economics and ultimately the performance of markets across the globe. Read More... For more great content visit Innovative Advisory Group - Innovative Wealth Management.
  • Inflation Monitor – February 2015

    Kirk Chisholm
    14 Feb 2015 | 4:52 am
    Inflation Monitor – February 2015     Inflation Monitor - February 2015 - Introduction It is now February and it is off to a good start with the New England Patriot winning the Super Bowl... Sorry the big game. Even if you were not a fan, it was a great game to watch up until the last play. The win helped warm the city from the cold chill of deflation setting in around the US. It has been a few months since I have started the Inflation Monitor and each of those months has been marked with deflation. I have been saying for the past few years that deflation is in our future…
  • Why Does Deflation Scare the Federal Reserve and Economists Alike?

    Kirk Chisholm
    10 Feb 2015 | 4:41 am
    Why Does Deflation Scare the Federal Reserve and Economists Alike? Nothing to see here. I just got back from the TD Ameritrade 2015 annual conference in San Diego. They always put on a high qualify event. At this event was a luncheon hosted by TD, where keynote speaker, Craig Alexander, Chief Economist at TD Bank spoke about his view of the world. I make a point to listen to him each year at the conference and I am always impressed. He is a very smart and accomplished economist. However this year was a bit different. I am still trying to make sense of it. The majority of Craig’s speech was…
  • Why are Massachusetts Gas Prices so High at the Pump

    Kirk Chisholm
    5 Feb 2015 | 9:20 am
    Why are Massachusetts Gas Prices so High at the Pump   High Gas prices at the pump As I have been watching the price of oil drop over 50% from last summer, I have driven past the local gas stations and wondered... If the price of oil has dropped 50% then why are gas prices not following suit? Most people would naturally jump to the conclusion that it is the greedy gas station owners. However that thesis does not hold up well when you consider that competition between local gas stations drives down the prices to where they are barely making a profit. What is it about gas prices that have…
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