Consulting

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  • 4 Steps to Achieve Success in Business and Life

    Consulting Success
    Michael Zipursky
    21 May 2015 | 4:30 am
    Why do some people attain great health, happiness and success while others struggle to? Charles Haanel in the The Master Key System wisely points out that this difference isn’t the result of the physical. Another decision successful people make is to go for growth. They aren’t satisfied staying where they are. They want to constantly […] 4 Steps to Achieve Success in Business and Life is a post from: Consulting Success
  • The Expert Myth: How Looking Up Can Hold You Back

    Consulting Success
    Michael Zipursky
    25 May 2015 | 4:30 am
    I personally speak with hundreds of consultants each year. That becomes hundreds of hours of conversations. And I LOVE it. I get to hear first-hand the latest stories, challenges, goals, what’s working and what isn’t from consultants all around the world in all different industries. Conversations with consultants in my coaching program go much deeper. […] The Expert Myth: How Looking Up Can Hold You Back is a post from: Consulting Success
  • Job Hub:T-Mobile Jobs and Culture

    Management Consulted
    Brandon Lahaie
    21 May 2015 | 4:27 pm
    Today we highlight tremendous business analyst and post-consulting leadership jobs at T-Mobile. T-Mobile, an American operating entity of a German company, is the smallest big player in U.S. Telecom. T-Mobile has been ranked by J.D. Power and Associates, a global marketing-information-services firm, as the highest in retail store satisfaction amongst its competitors consecutively for the the past four years and also the highest for customer care two years consecutively. Among other awards, T-Mobile has been named one of the World’s Most Innovative Companies, and in 2014 was ranked at…
  • To Raise Money or Not Raise Money – Bite-Sized Business Advice

    dannydemichele.com
    Danny DeMichele
    13 May 2015 | 3:09 pm
    I have been giving more and more advice to entrepreneurs lately telling them not to raise money. Focus on building a good business, profitably, and then think about raising money once you prove it. 9/10 times this is the way to do it. Too often do you hear about these huge success stories on an entrepreneur that got millions. The stories are often much deeper than that, the entrepreneur certainly sees none of that at first, and most of the time, by the time the business is a success, you own 5% or less and have a bunch of investors on your back. Make sure that you REALLY know what yo are…
  • Barefoot entrepreneur

    paulmckey.com
    paul.mckey@redbean.com.au
    23 May 2015 | 3:23 pm
    When Cedar Anderson turned up in board shorts and shoeless on Friday to present at a local function nobody was too surprised. I mean really, after your company has just raised US$12M on IndieGoGo life can be busy and a guy can sometimes forget his shoes. And this is Byron Bay, always laid back and quickly establishing as an entrepreneurial hub. Cedar gave a great account of how to to rollout a new innovation – spot the gap in the market, do your research, experiment, test with customers, develop a solid product and get your marketing right. Have a look at Flow here: www.honeyflow.com…
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    Consulting Success

  • The Expert Myth: How Looking Up Can Hold You Back

    Michael Zipursky
    25 May 2015 | 4:30 am
    I personally speak with hundreds of consultants each year. That becomes hundreds of hours of conversations. And I LOVE it. I get to hear first-hand the latest stories, challenges, goals, what’s working and what isn’t from consultants all around the world in all different industries. Conversations with consultants in my coaching program go much deeper. […] The Expert Myth: How Looking Up Can Hold You Back is a post from: Consulting Success
  • 4 Steps to Achieve Success in Business and Life

    Michael Zipursky
    21 May 2015 | 4:30 am
    Why do some people attain great health, happiness and success while others struggle to? Charles Haanel in the The Master Key System wisely points out that this difference isn’t the result of the physical. Another decision successful people make is to go for growth. They aren’t satisfied staying where they are. They want to constantly […] 4 Steps to Achieve Success in Business and Life is a post from: Consulting Success
  • How Much Is THIS Costing You In Your Business and Life?

    Michael Zipursky
    18 May 2015 | 4:30 am
    Few take the time to see this but there is a cost to not taking action. We tend to look at what we don’t have and THINK about how wonderful it will be to have it. Those thoughts are like dreams. Excitement boils up as we ponder them. But dreams by themselves don’t get us […] How Much Is THIS Costing You In Your Business and Life? is a post from: Consulting Success
  • How to Turn a Short-Term Project Into a Long-Term Profitable Client Engagement: Case Study with Barb Langlois

    Michael Zipursky
    11 May 2015 | 11:30 am
    Barb Langlois, a registered nurse by education, helps emerging leaders and mid-level leaders in healthcare organizations improve their communication and conflict skills. She also helps with team building so these leaders can engage with their teams better—and then their teams can produce positive results for patients and clients. This was a real eye opener for […] How to Turn a Short-Term Project Into a Long-Term Profitable Client Engagement: Case Study with Barb Langlois is a post from: Consulting Success
  • How to Handle a Common Buyer Objection: Your Fees Are Too High!

    Michael Zipursky
    4 May 2015 | 4:30 am
    Have you ever had a buyer tell you that “your fees are too high?” Or that they can’t “afford your fees?” If you’ve never heard those words before you’re likely not charging enough. Consultants often make a mistake in believing that these objections are about price. They’re not. Buyers don’t make decisions solely based on […] How to Handle a Common Buyer Objection: Your Fees Are Too High! is a post from: Consulting Success
 
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    Management Consulted

  • Job Hub:T-Mobile Jobs and Culture

    Brandon Lahaie
    21 May 2015 | 4:27 pm
    Today we highlight tremendous business analyst and post-consulting leadership jobs at T-Mobile. T-Mobile, an American operating entity of a German company, is the smallest big player in U.S. Telecom. T-Mobile has been ranked by J.D. Power and Associates, a global marketing-information-services firm, as the highest in retail store satisfaction amongst its competitors consecutively for the the past four years and also the highest for customer care two years consecutively. Among other awards, T-Mobile has been named one of the World’s Most Innovative Companies, and in 2014 was ranked at…
  • Thinking Like a Consultant: Quantitative Reasoning and Prioritization

    Golibe
    17 May 2015 | 3:47 pm
    In 2013, The Economist published an article on the increasing demand for management consulting in various sectors of society. This article, titled, “To the Brainy, the Spoils”, was headed up with the following tagline: “As the world grows more confusing, demand for clever consultants is booming” We hear confirmation of this from every corner of the globe – as business grows more complex, consultants are increasingly called upon to help make sense of the confusion. In many instances, consultants have even been blamed for causing the initial confusion – which really gives the…
  • Black Belt Supreme 2015 closes May 31 (or when capacity is reached)!

    Golibe
    13 May 2015 | 3:52 pm
    For the last 2 years, we’ve been running our popular Black Belt interview training courses – with tremendous success. Compared to a scary 3% acceptance rate at consulting firms, Black Belts rock – 55% of our participants have received 1 or more offers from top 10 firms. We don’t attribute all of the success to us – after all, Black Belts are pre-disposed to awesomeness because they start prep early, practice often, and have a boatload of fun doing it. On average, they do 30-50 cases with peer partners, 10 with us, and hours of personal reflection, preparation…
  • Hay Group Interviews and Culture

    Golibe
    10 May 2015 | 10:10 am
    HAY GROUP CONSULTING In this firm profile, we do a deep dive into Philadelphia-based Hay Group, a darling in the boutique organizational consulting realm. A global firm with a very interesting history, they’re known for motivating, developing and training their clients’ staff as well as the for research they carry out on the companies they work with. Basically, they’re HR and research gurus, and it all comes down to their founding father, Edward N. Hay, who said, “the most successful companies of the future will be the ones that take full advantage of improved personnel…
  • Launching the Consulting Case Interview Bootcamp – Online

    Golibe
    5 May 2015 | 1:39 pm
    At MC, we spend a lot of time enjoying life. In our free time, we dream up new ways to effectively equip prospective consultants so they ace the process and get their dream job. Over the years, we’ve come up with a lot of really great stuff; our success has amazed even us. What started off as an informal blog about management consulting with just a few readers became interview prep sessions, resume edits, videos on YouTube and Vimeo, books and the presentations we give at colleges around the world. And after all that, even with 1.5M readers, we’re still just getting started.
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    dannydemichele.com

  • To Raise Money or Not Raise Money – Bite-Sized Business Advice

    Danny DeMichele
    13 May 2015 | 3:09 pm
    I have been giving more and more advice to entrepreneurs lately telling them not to raise money. Focus on building a good business, profitably, and then think about raising money once you prove it. 9/10 times this is the way to do it. Too often do you hear about these huge success stories on an entrepreneur that got millions. The stories are often much deeper than that, the entrepreneur certainly sees none of that at first, and most of the time, by the time the business is a success, you own 5% or less and have a bunch of investors on your back. Make sure that you REALLY know what yo are…
  • B2B Marketing, B2C Marketing, They are the same – They are all human

    Danny DeMichele
    26 Apr 2015 | 8:03 pm
    Often times when  I meet a prospect for the first time, its starts off with “do you have B2B (business to business) or B2C (business to consumer) experience?” I have both, however, when you are dealing with the internet, there is really very little difference. When it comes to messaging, marketing, traffic, the person you are trying to capture and convert are humans. In the case of B2B, sure, a business may be paying for it. However, the person who is going to come to the site and make a purchase or fill out a form is not a business. Its a human being. Its the same strategy as if…
  • Radical Vs. Evolutionary Web Design – Which works best?

    dannyd
    2 Apr 2015 | 8:12 pm
    Evolutionary web design is not my idea, nor is it a new idea, it is just often overlooked. I figured I would resurface the differences and options between the two. Every 2-3 years, a company decides its time to redesign its website in order to make it relevant to current standards. An agency is picked, the site is created, and whala, a totally new website and user experience is launched. God forbid it contains any elements from the previous site. Its almost like buying a new car. You are sick of your red 4 door sedan, its time for a new big black truck! In the web design world, this is called…
  • 6 Things Amazon Sellers Are Doing Wrong

    dannyd
    20 Mar 2015 | 1:17 pm
    Fact: Third party sellers were responsible for 39% of units sold on Amazon in Q4 f 2012. Want a bigger piece of the Amazon pie? Focus on your product rankings for searches on Amazon. Amazon Rankings for search terms are determined by the following: Traffic to the Product Page Conversion rate on your product page Number of Positive product reviews Below are six resources that are commonly overlooked by Amazon sellers, which have a direct impact on Amazon rankings. 1)  Product Names can have up to 250 Characters – Use Them! With Amazon, it’s all about ranking for relevant search…
  • Google / Bing – if you want sites to follow guidelines, make it fair

    dannyd
    10 May 2014 | 8:24 pm
    Duanne Foster of Bing came out and spoke against artificial link building. You can read the full post here. In summary, Bing appears to be gearing up to take action against people getting links for the sake of ranking. I can understand taking action against Black Hats that are doing what they can to spam the engines for irrelevant sites. However, what about the legitimate website owner who has absolutely no chance of ever ranking against large companies with huge PR budgets. These companies by default have a very natural linking profile. However, the little guy, with very little marketing…
 
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    paulmckey.com

  • Barefoot entrepreneur

    paul.mckey@redbean.com.au
    23 May 2015 | 3:23 pm
    When Cedar Anderson turned up in board shorts and shoeless on Friday to present at a local function nobody was too surprised. I mean really, after your company has just raised US$12M on IndieGoGo life can be busy and a guy can sometimes forget his shoes. And this is Byron Bay, always laid back and quickly establishing as an entrepreneurial hub. Cedar gave a great account of how to to rollout a new innovation – spot the gap in the market, do your research, experiment, test with customers, develop a solid product and get your marketing right. Have a look at Flow here: www.honeyflow.com…
  • Last week I couldn’t spell entryprenewer – now I is one

    paul.mckey@redbean.com.au
    17 May 2015 | 10:08 pm
    This article caught my eye this week… Growth – New research confirms what startups have long been agitating for: Australia needs more STEM graduates: This just adds to the myth that innovation only occurs in technology. Yes technology is a strong driver but without a business model and tangible change in the customer realm it is impotent. Any entrepreneurial ecosystem needs all three functions operating in balance. I explain why in my new book. Everyone is a Business Have a read and tell me what you think!
  • Jeez whooda thought? Culture = Profit

    paul.mckey@redbean.com.au
    6 May 2015 | 2:17 pm
    This morning’s news reported five reasons why the Masters hardware store rollout in Australia has been less than successful. Masters (owned by Woolworths AUS and Lowes USA) is failing in its head to head competition with Bunnings (owned by Wesfarmers). With both competing for a slice of the AU$43 billion home improvement market Masters has a got a few things wrong. Point 4 (below) describes workplace culture as a significant differentiator. I had the pleasure of doing some culture work with Bunnings a few years ago and I can tell you their service-oriented culture is no accident. And…
  • Defined: Innovation is the creative implementation of learning and change.

    paul.mckey@redbean.com.au
    29 Apr 2015 | 3:23 pm
    I have read a few definitions of innovation in my time. Most of them either make my eyes water or want to run away. Going to the moon is innovation. Waking up is innovation. Saying ‘how can I help you?’ rather than ‘yeah whaddya want moosehead?’ is innovation.  See it’s easy isn’t it? It can be big or small but it has to matter. And still we seek better definitions rather than just doing it. Here’s one for you: Innovation is: production or adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products,…
  • Coaching – 80:20 Empathy:Technique

    paul.mckey@redbean.com.au
    26 Apr 2015 | 7:25 pm
    Stewie Hase, when he is not floating down a river chasing fish, writes some very insightful pieces on the psychology of learning. He also shows one of the main reasons why many change programs don’t work. “Brain research shows that when people are confronted with change the brain releases chemicals that activate the fight and flight response. It creates anxiety.” We all know this don’t we??? So why do we keep writing rigid change plans and expect people to follow them??? That strategy is more about us than them. My mantra is always to educate, motivate and activate…
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    EduTek n Social Media Advisor

  • Innovative Digital Marketing Conference

    EduTek_SocialMedia Consultant
    20 May 2015 | 11:44 pm
    Don't forget to attend the 'Innovative Digital Marketing Conference' on 17th June at Colombo Organized by  Asha Jayamanne Managing Director / CEO at Integrated Learning Solutions, Colombo, Sri Lanka
  • Create Interactive Learning Experiences from Online Videos

    EduTek_SocialMedia Consultant
    13 May 2015 | 4:43 am
    As the title suggests you can create interactive learning experiences from online videos using Zaption. These interactive learning experiences engage the students thus making learning an active experience rather than a passive one. Zaption lets you customize the online video by adding images, text and questions to meet your learner’s needs share the interactive videos with a simple link or embed on your blog posts, website or LMS get instant analytics of students’ responses that helps you measure student’s understanding and redesign instruction You can watch a quick demo by visiting the…
  • Marketing Technology Virtual Conference

    EduTek_SocialMedia Consultant
    4 May 2015 | 3:09 am
    You can join the Marketing Technology Virtual Conference on 8th May at 11am ET. According to Marketing Technology Virtual Conference 3 experts will talk big picture about how the new technologies are changing marketing along with real tips and strategies for getting at the data you need so that you can convert leads to revenue, and drive conversion with content. ‘Your FREE pass includes access to: Three actionable sessions with live, interactive Q&A Networking lounge for discussion with your peers and speakers Expert advice and tips from our sponsors Special attendee-only resources’…
  • Why Customize Your Tumblr Profile?

    EduTek_SocialMedia Consultant
    1 May 2015 | 2:08 am
    Tumblr is a social networking microblogging platform that allows you to post multimedia and other forms of content to a short-form blog that can be shared with others. You can visit Tumblr by clicking here. You can create your account and based on your user name, your URL will be provided. Mine can be accessed by visiting http://smmconsultant.tumblr.com/ Tumblr lets you do wonders! You can perform following things easily. You can Create a blog using text, photo Quote (you can quote from your blog and provide the link of the blog post) Share other blogs by providing the link Recreate a real…
  • My latest updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    26 Apr 2015 | 10:30 pm
    My latest updates in Educational Technology and Social Media Marketing can be accessed by clicking the following links: Educational Technology Social Media Marketing
 
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    clarisconsulting.net

  • 5 Reasons Why Taking Shortcuts Shortchanges You

    Andy Daupert
    22 May 2015 | 1:15 pm
    Video Notes: You are all very busy. You go from one meeting to another and you have senior leaders breathing down you necks saying, “do more, do it better, do it faster, do it cheaper”. Amidst the busyness of your everyday work life the appeal of taking a shortcut can be alluring. But, I want to share with you the five reasons why taking shortcuts may be appealing but taking them shortchanges you. Here are the five reasons. #1. The important relationships in your life perish with the use of shortcuts. You can’t use a shortcut to raise your children nor can you use shortcuts…
  • Hugh’s Words of Wisdom Wednesday

    Hugh Blane
    20 May 2015 | 9:34 am
    I spent this morning with Frank Neumayer. Frank is a champion Trap and Skeet instructor and is the man I sought out when I wanted to learn how to shoot. For those of you who don’t know, trap and skeet are clay discs 4.3 inches in diameter launched at speeds of up to 45 mph that you shoot with a shotgun. Successfully shooting trap and skeet has three key success factors. These three success factors are not only important in shooting clay targets, but they are also important in our professional and personal lives. Here’s Frank’s top three recommendations. 1. Let your equipment…
  • Hugh’s Mindset Reality Check

    Andy Daupert
    17 May 2015 | 6:10 pm
    Video Notes This week I want to do a reality check with you. Here’s what I know. 80% of the effectiveness of your workouts is mental. 80% of how you look in your clothes is mental. Really? Ladies and gentlemen, I see people go into the gym all the time and they’re there on automatic pilot. They are going through the motions, but lacking a focus or urgency. When I go to the gym, I have a mantra that permeates my workout. I am there to get stronger, more powerful and faster. I also want to feel vibrant physically which means I bring the attitude of strong, powerful and fast to every workout…
  • Hugh’s Words of Wisdom Wednesday

    Hugh Blane
    13 May 2015 | 12:17 pm
    What a leader says and how they say it are essential to effective executive communication. For example, yesterday I was part of a 150 person business leader luncheon where Jamie Dimon, the CEO of JP Morgan Chase, spoke about the state of the economy, government oversight, and the international issues facing the banking / financial services industry. While a lot of what Jamie said was predictable and nuanced from a corporate CEO with two trillion dollars in assets, the two pieces of his talk that grabbed my attention had very little to do with banking. Jamie Dimon is first and foremost a…
  • Are Your Employees Having Fun At Work

    Andy Daupert
    8 May 2015 | 11:52 am
    Video Notes: I have a really simple question: are your employees having fun at work? You’ve heard it before, but you will never have happy customers if you have unhappy employees. Are you as a leader having fun at work? When you wake up, do you have an enthusiasm and passion that leaves you saying, “I’m really excited about going to work today?” Does work hold for you a longing to learn something new, meeting new people and having new experiences?” Having fun is contagious. It cascades down from the leader and permeates their orgranization. Are you having fun? If you’re not…
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    Daxue Consulting - Market Research China » Blog

  • Lead Acid Batteries in China Still Growing

    Alex
    12 May 2015 | 3:30 am
    Lead Acid Batteries The global energy challenge is inciting innovation and research to develop efficient energies. Electricity has been adopted by all modern technologies. As energy cannot be created but only transferred, scientists are analysing the most efficient methods to produce, store and use electricity. Issues of distribution, pollution, security and political are involved in the […] Cet article Lead Acid Batteries in China Still Growing est apparu en premier sur Daxue Consulting - Market Research China.
  • Resources Lists for TMall and Taobao Stores

    Daxue Consulting
    5 May 2015 | 5:27 pm
    Resources Lists for TMall and Taobao Stores Tmall and Taobao stores are crucial keys to the Chinese market for international brands. Alibaba platforms offer great resources for your market entry, but also for market analysis, some for free and some charged. Here is an overview of resources lists for Tmall and Taobao stores. 1. Resources […] Cet article Resources Lists for TMall and Taobao Stores est apparu en premier sur Daxue Consulting - Market Research China.
  • Elderly Care in China

    Daxue Consulting
    5 May 2015 | 2:43 am
    The Chinese population was estimated at 1.39 billion in July 2014, equivalent to 19.24% of the total world population. Currently, the median age in China is 35.7 years, classifying the population as young. However, this median is forecasted to increase dramatically in the coming decades as larger previous generation gets older, reaching a median age […] Cet article Elderly Care in China est apparu en premier sur Daxue Consulting - Market Research China.
  • Distribution Network in Beijing

    Daxue Consulting
    29 Apr 2015 | 1:38 am
    The attractiveness of the Chinese market to foreign brands is undeniable.  The continuous growth of China’s economy, along with its huge future potential and important transformations bringing more accessibility, is inspiring most of overseas companies. However, the complex arrangement of people, storage facilities and transportation systems within the world’s biggest population is a real challenge […] Cet article Distribution Network in Beijing est apparu en premier sur Daxue Consulting - Market Research China.
  • Coffee shop implantation in Shanghai

    Daxue Consulting
    28 Apr 2015 | 1:30 am
    China is becoming a nation of coffee drinkers; Shanghai and Beijing are influencing the rest of China by shifting from drinking tea to coffee, in particular through coffee shops. Speciality beverage industry is growing at a very strong pace and sales are projected to grow at the rate of 40% per year for some categories. […] Cet article Coffee shop implantation in Shanghai est apparu en premier sur Daxue Consulting - Market Research China.
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    180 Systems News

  • Would you select an ERP (or any) system from a small vendor?

    180 Systems
    4 May 2015 | 8:58 am
    We include small vendors in our system selection projects but only when we believe that they have a good client base, are really good for a specific industry and are using recent technology. A small company can also be a successful company and there are benefits to being a bigger fish in a smaller pond. You will see lots of small/unknown companies on our ERP portal at http://www.180systems.com/portals/erp/ But what about the concern that a small vendor will be acquired which is even more likely if the small vendor is facing financial difficulties? Is this enough to rule them out? We don’t…
  • Murphy’s Law

    180 Systems
    27 Apr 2015 | 6:33 pm
    Murphy’s Law is alive and well thanks to ERP implementations. The problems that often arise can be avoided and/or the impact reduced by good planning in advance and strong project management. Here are a few ways to fight Murphy: Ensure you have the right people (your A team) on the project and enough of their time is allocated to the project. Some key operational team members will need to be backfilled on their day jobs.  Talk to people who have gone through an implementation to get a sense of the time needed. Ensure the implementation plan proposed by the vendor is adequate. Get each…
  • ERP: Lessons From the Field

    180 Systems
    27 Apr 2015 | 6:28 pm
    March 27, 2015 from CFO – “Senior finance executives share their advice on selecting and implementing enterprise resource planning systems.”… 180 View – CFO asked the executives a number of questions including about value, total cost of ownership, flexibility, how to evaluate ERP vendors and implementation advice. One piece of advice was “Invest your best people in the process.”
  • Moving to a Sustainable ERP Model

    180 Systems
    27 Apr 2015 | 6:26 pm
    2015 from Shea Business Solutions – “…By their nature, ERP projects are large and complex. They never go according to plan. Things always come up, plans always change, people always have different priorities. As much as possible, build this into your plan. Have some contingencies – if you can’t work on some tasks for some reason, have some other tasks that can be substituted. Build some cushion into your project plan. Most importantly, don’t be shocked when things go wrong. Things always go wrong. Take a deep breath, and move forward…” 180 View – We don’t normally include…
  • Cloud ERP

    180 Systems
    27 Apr 2015 | 6:24 pm
    January 28, 2015 from InformationWeek – “Enterprise resource planning software is the ultimate legacy application. On the downside, ERP has earned a reputation for costly, time-consuming deployments and maintenance, outdated user interfaces, and general inflexibility.…” 180 View – The cloud is supposed to make ERP implementations a lot easier according to pundits and vendors alike. However the cloud is really just a different way of deploying the software and most of the tasks and risks in an implementation don’t vanish into the clouds.
 
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    rippleoutmarketing.com

  • Marketing and the Familiarity Principle

    Rippleout Admin
    13 May 2015 | 9:46 am
    Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing effectiveness. This month, we explore the familiarity principle – also sometimes known as the Mere Exposure Effect. {Tweet this} Marketing and the Familiarity Principle – My Dog in the Snow (see below!) What is the Familiarity Principle? In short, the familiarity principle is the tendency among human beings to develop a preference for things (be they people, products, ideas etc.) which they see more…
  • Mobile Friendly Websites and SEO

    Rippleout Admin
    29 Mar 2015 | 1:48 pm
    Mobile Friendly Websites and SEO: Small businesses are often encouraged to have an online presence, and we strongly agree with that here at Rippleout! However, having a website is no good if you don’t maintain it, or keep up to date with changes in the online marketing landscape. One such change in the search marketing landscape has recently been announced by Google – and it’s one small business need to be aware of. Mobile Friendly Websites and SEO: The Rippleout Marketing Site Google’s Mobile Friendly Algorithm Change For those of you who don’t know, on April 21st 2015…
  • Terry Pratchett

    Rippleout Admin
    12 Mar 2015 | 12:26 pm
    Terry Pratchett: If you’re looking for a marketing post this isn’t it. The vast majority of Rippleout posts are related in some way to marketing, but in this case not. No hard feelings if you choose to leave – but check back soon. This is a thank you, a celebration and a recognition of a man who was both incredibly talented and phenomenally brave. I have to say that hearing the news that Sir Terry Pratchett had died was one of the saddest things I’ve heard in recent memory. I never met the man, yet feel that he was such a huge part of my life in terms of influence, humour, and general…
  • Net Promoter Score – Small Business

    Rippleout Admin
    9 Mar 2015 | 2:41 am
    Net Promoter Score – Small Business: I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment. One of the key trends, especially within big business, over the last few years has been to measure something called Net Promoter Score, or NPS. Net Promoter Score Can Be A Useful Tool For Measuring Customer Sentiment At A Macro Level Whilst there are several excellent papers out there about NPS which will discuss in detail the pros and cons, the…
  • What Mondegreens Can Tell You About Marketing

    Rippleout Admin
    11 Feb 2015 | 10:06 am
    What Mondegreens Can Tell You About Marketing: I myself have a fantastic talent for mishearing song lyrics – a very specific (but common) example of a mondegreen; the term for when individuals hear words differently to how they have been said. A couple of classics from my own experience include, “I sometimes wish I’d never been boiled in oil” (Queen, Bohemian Rhapsody) and “No Dukes of Hazzard, in the classroom” (Pink Floyd, Another Brick in the Wall). Mondegreens Can Lead To Real Misunderstanding, Not Least In Marketing Still, I don’t think anything will top my friend Danny at…
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    mindshareconsulting.com

  • Why You Should Stop Blogging

    Michael McLaughlin
    10 May 2015 | 7:39 am
    By some estimates, the number of blogs out there has almost reached 200 million. Even though the internet seems overrun by blogs, small business owners swear by blogging. As part of their marketing strategy, blogging tops other marketing tactics like newsletters and other forms of publishing in popularity. According to researchers, B2B marketers who use blogs generate 67% more leads than non-bloggers. And blogging is a natural fit for consultants. Many rely on it for lead generation, driving traffic to web sites, and to boost industry visibility. It’s simple to get a blog running and…
  • Think You’re Too Busy to Market Your Business?

    Michael McLaughlin
    12 Apr 2015 | 6:29 am
    Think Again. If you’re like a lot of consultants, your plate is full. Very full. You’ve got projects to run, a business to manage, and a personal life. Sometimes, there’s just not enough time in the day. The natural reaction to the stress of being overloaded is to put off something on your to-do list. When you get too busy, you sort through your priorities and often it’s your marketing activities that you put on the back burner. Why? Because it’s an easy thing to put on hold. You can convince yourself that publishing that article later than planned won’t hurt anything. Or you…
  • The Power of Becoming a Visible Expert

    Michael McLaughlin
    12 Apr 2015 | 6:28 am
    Here’s something everyone intuitively understands. If you create a strong presence in your market and become recognized for your expertise, you’ve got a platform for growth. What’s less obvious is how to create that platform. I just read the newly released report, Visible Expert Research Study: Management Consulting Edition by researchers at Hinge that sheds light on how consultants can create a platform for growth. The Hinge Research Institute studied more than 530 professional services firms to understand consultants’ challenges and their top marketing priorities. The results point…
  • This Way to Strategic Account Management

    Michael McLaughlin
    7 Mar 2015 | 2:29 pm
      “Don’t screw it up, McLaughlin.” That was the first piece of advice I got about client account management. Using that rock-solid advice and the fear it inspired, I plunged into the world of strategic account management. As you’d expect, I had highs and lows as a strategic account leader. Some days, I felt unbeatable. On other days, I secretly wished I’d followed my childhood plan to become a fireman. But what stuck with me was that, to be successful as an account leader, I had to stay focused on three priorities. Here’s what I mean. To launch a strategic account…
  • What’s Shakin’?

    Michael McLaughlin
    8 Feb 2015 | 11:55 am
    Not too long ago, an early-morning earthquake jolted me and my wife (and a lot of other people) from a deep sleep. Few things scare the you-know-what out of me more than earthquakes. They’re loud, things topple from shelves and shatter, cabinets swing open, the lights go out, and you’re left with a mess to sweep up. The worst part is that an earthquake always happens without warning. Of course, anyone who lives in California knows that we’re in earthquake country. Geologists are always talking about fault activity and the probabilities of earthquake occurrence. What they’re really…
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    Performance Critical

  • What Is The Difference Between Leadership And Management?

    Greg Bungay
    22 May 2015 | 5:00 am
    Are you truly aware of how you relate to your employees and in turn how they view you? Is the variable in the equation like a flip of a coin? One side equalling pure management while the other represents leadership? So what exactly is the... The post What Is The Difference Between Leadership And Management? appeared first on Performance Critical.
  • The Key To Organizational Leadership: Strong Character

    David Irvine
    19 May 2015 | 5:00 am
    Hydro One, a Crown corporation that runs Ontario’s transmission system, fired an employee this past week who shouted obscenities at a Toronto television reporter after a soccer game. While the company’s code of conduct (which all employees sign) covers after work behavior, the decision to... The post The Key To Organizational Leadership: Strong Character appeared first on Performance Critical.
  • Transformational Leadership: Turning Silver into Gold

    Greg Bungay
    15 May 2015 | 5:00 am
    Wine is suppose to improve over time. So too should the whole aspect of Leadership, but only if it is enriched with advanced concepts – like Transformation. People research transformational leadership in order to become better leaders. However, looking at this topic can quickly become... The post Transformational Leadership: Turning Silver into Gold appeared first on Performance Critical.
  • Resolving Conflicts In Today’s Workplace

    Nick Perrin
    12 May 2015 | 5:00 am
    Anytime a group of people are brought together – people different in values, lifestyle, beliefs and background – there exists the nucleus for the possibility of conflict. Conflict unfortunately is an inherent byproduct of the human condition. Resolving it in a manner that does not... The post Resolving Conflicts In Today’s Workplace appeared first on Performance Critical.
  • Engaging Employees in Economic Uncertainty

    David Irvine
    8 May 2015 | 5:00 am
    The recent economic slowdown has created great uncertainty for businesses and, adding to the pressure, are the debates regarding how much oil and gas companies will be affected and in what way. What we can be certain about is that employers that consciously manage their... The post Engaging Employees in Economic Uncertainty appeared first on Performance Critical.
 
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    Innovative Advisory Group

  • The Real Estate Investor’s Guide: Using a Self-Directed IRA to Buy Real Estate

    Kirk Chisholm
    18 May 2015 | 8:27 am
    The Real Estate Investor’s Guide: Using a Self-Directed IRA to Buy Real Estate   “Every nickel I make gets put back into real estate.” This is what an investor told me my first week of working on Wall Street. At the time I didn't understand it, but this quote epitomizes the mind of the typical real estate investor. All they know is real estate, all they trust is real estate, and they are not remotely interested in any other type of investment. I get it. Real estate is a very attractive asset class. I discussed some of the reasons for this here, These Top 7 Powerful Tools Can…
  • Deflation – How a Mortgage Can Destroy Your Real Estate Wealth

    Kirk Chisholm
    11 May 2015 | 8:35 am
    Deflation – How a Mortgage Can Destroy Your Real Estate Wealth "Thus inflation is unjust and deflation is inexpedient. Of the two perhaps deflation is, if we rule out exaggerated inflations such as that of Germany, the worse; because it is worse, in an impoverished world, to provoke unemployment than to disappoint the rentier. But it is necessary that we should weigh one evil against the other. It is easier to agree that both are evils to be shunned."   - John Maynard Keynes This is the 3rd in a series of 4 posts about investing in real estate. The last post, Inflation - The Secret To…
  • Inflation Monitor – April 2015

    Kirk Chisholm
    1 May 2015 | 5:17 am
    Inflation Monitor – April 2015 Inflation Monitor Summary - Composite Ranking   * The Inflation Equilibrium is a quick summary for the whole data series of the inflation monitor. If you don't like statistics, this is the chart for you.   Inflation Monitor - April 2015 - Introduction Spring is finally here and with it comes the warm weather. Unfortunately the warm weather has not been able to thaw out deflation or the wintery economic chill that has gripped certain parts of the US economy and many European nations. The CPI continues to hit negative territory on an annual…
  • Inflation – The Secret to Building Wealth in Real Estate

    Kirk Chisholm
    20 Apr 2015 | 7:52 am
    Inflation – The Secret to Building Wealth in Real Estate   “The major fortunes in America have been made in land.”- John D. Rockefeller After more than 75 years John D. Rockefeller is still considered the richest man in history when you adjust for inflation. According to the New York Times as of 2007, his net worth reached $192 Billion. Compare this with Bill Gates whose fortune is only $82 Billion. This shows how enormous the fortune of John D Rockefeller actually was. Only Commodore Vanderbilt and John Astor have even come close with $143 Billion and $116 Billion. Rockefeller…
  • These Top 7 Powerful Tools Can Create Legacy Wealth from Real Estate

    Kirk Chisholm
    10 Apr 2015 | 8:00 am
    These Top 7 Powerful Tools Can Create Legacy Wealth from Real Estate “Buying real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.”  - Marshall Field Marshall Field was an American Entrepreneur who lived in the 1800's. His quote was obviously made in an era before tech stocks, hedge funds and excess money printing by the Federal Reserve. However the principal of owning real estate to become wealthy still holds true. Real Estate is arguably the best asset class if you want to build enormous wealth. While you may have heard of real…
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