Consulting

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  • Mountain Madness and Tasting Success

    Consulting Success
    Michael Zipursky
    24 Nov 2014 | 4:30 am
    As we arrived at the base of the mountain we knew something was different. Instead of bursting up a hill and taking a break, I’d take no breaks, climb slower and make it to the top. We were about to start our climb to 3,700 feet. A straight climb up 2.9 km (1.8 miles). Looking […] Mountain Madness and Tasting Success is a post from: Consulting Success
  • Booz Allen Unveils Problem-Solving Products at 1776 Incubator Demo

    Press Releases RSS
    21 Nov 2014 | 6:00 am
    How do you collect information more quickly from a crime scene? Can we anticipate and prevent a cyber attack before it happens? Or track a serious infectious disease in real time?
  • Business Book Review: Steve Jobs

    Management Consulted
    Brandon Lahaie
    1 Nov 2014 | 3:00 pm
    This week’s post is on Steve Jobs - written by Walter Isaacson (2011), the CEO of the Aspen Institute, former chairman of CNN and the managing editor of Time magazine. He is the author of Benjamin Franklin: An American Life, Kissinger: A Biography, and co-author of The Wise Men: Six Friends and the World They Made. Our guest writer is Brandon, an MC intern who is focused on building out the MC Job Hub program. If you want to submit a review on a book you’ve been reading, we’d love to hear from you! Follow the format below, target 800+ words and send it over by email! Enjoy!
  • Radical Vs. Evolutionary Web Design – Which works best?

    Danny DeMichele - Online Marketing Expert - Free Ebook Download
    dannyd
    2 Nov 2014 | 5:12 pm
    Evolutionary web design is not my idea, nor is it a new idea, it is just often overlooked. I figured I would resurface the differences and options between the two. Every 2-3 years, a company decides its time to redesign its website in order to make it relevant to current standards. An agency is picked, the site is created, and whala, a totally new website and user experience is launched. God forbid it contains any elements from the previous site. Its almost like buying a new car. You are sick of your red 4 door sedan, its time for a new big black truck! In the web design world, this is called…
  • Tribes, subcultures and weirdos

    paulmckey.com
    paul.mckey@redbean.com.au
    26 Nov 2014 | 10:40 pm
    Some of you may know that my PhD is in organizational subcultures and this has led me to investigate tribes and how they are structured. It is a dark and mysterious world out there and tribes are a natural phenomenon that provide people comfort and meaning. So it comes as no surprise that the three dominant subcultures that exist within every organisation – executives, operators and engineers – are really just glorified tribes. And tribes are everywhere. You and I are members of many, both formally and informally, and possibly connected in ways we don’t fully appreciate.
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    Consulting Success

  • Mountain Madness and Tasting Success

    Michael Zipursky
    24 Nov 2014 | 4:30 am
    As we arrived at the base of the mountain we knew something was different. Instead of bursting up a hill and taking a break, I’d take no breaks, climb slower and make it to the top. We were about to start our climb to 3,700 feet. A straight climb up 2.9 km (1.8 miles). Looking […] Mountain Madness and Tasting Success is a post from: Consulting Success
  • I Feel Silly…

    Michael Zipursky
    19 Nov 2014 | 4:30 am
    “I feel silly” the caller on the line told me. “It’s weird. I’m a marketing consultant but I need help with my marketing. I need to get more clients” she went on. I hear this more often than you can imagine. Find a coach or expert that you can learn from. It may very well […] I Feel Silly… is a post from: Consulting Success
  • Simple Consulting Solution to a Complicated Problem

    Michael Zipursky
    17 Nov 2014 | 4:30 am
    I was out for a business lunch at a local restaurant. They have great food and are known for their service and attentiveness to customers. This time however, something happened that reminded me of a mistake many business owners make. Most things are meant to be kept simple and humans have a habit of feeling […] Simple Consulting Solution to a Complicated Problem is a post from: Consulting Success
  • 5 Ways to Get Bigger Clients Without Hiring More Staff

    Michael Zipursky
    12 Nov 2014 | 4:30 am
    “I need more staff to look more professional and to win bigger projects.” I hear that all the time, and it’s simply an excuse. If you want to build a consulting firm with several consultants that all produce value for your clients and company that’s great. I’ve worked and coached many consulting firm owners and […] 5 Ways to Get Bigger Clients Without Hiring More Staff is a post from: Consulting Success
  • Getting Clients Is What Counts

    Michael Zipursky
    10 Nov 2014 | 4:30 am
    You’re a consultant and you know doing great work for your clients counts. But it’s not the most important aspect of your business… Getting clients is. If you don’t get clients you have no one to do great work for. And doing great work isn’t the hard part. For success in this business you must […] Getting Clients Is What Counts is a post from: Consulting Success
 
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    Management Consulted

  • Business Book Review: Steve Jobs

    Brandon Lahaie
    1 Nov 2014 | 3:00 pm
    This week’s post is on Steve Jobs - written by Walter Isaacson (2011), the CEO of the Aspen Institute, former chairman of CNN and the managing editor of Time magazine. He is the author of Benjamin Franklin: An American Life, Kissinger: A Biography, and co-author of The Wise Men: Six Friends and the World They Made. Our guest writer is Brandon, an MC intern who is focused on building out the MC Job Hub program. If you want to submit a review on a book you’ve been reading, we’d love to hear from you! Follow the format below, target 800+ words and send it over by email! Enjoy!
  • Black Belt Supreme (BBS) November Session Closes Oct. 31!

    Jing
    25 Oct 2014 | 1:26 am
    Our first-ever Black Belt Supreme course launched in June, and we had an overwhelming response. Sadly, a number of you procrastinators missed out. Never fear! With the crazy recruiting cycle, we know the pressure that you are under and we are here to help you out! Today, we’re introducing Black Belt Supreme round TWO! Note: Number of available spaces remaining are updated daily below (paragraph 13). What do you get? Black Belt Supreme  includes 6 live webinars (recorded for later viewing if you’re doing something important – like snowboarding), 30 days of focused interview…
  • 5 Recommended Courses To Develop Business Understanding for Consulting

    Brandon Lahaie
    12 Oct 2014 | 11:00 am
    Today we bring to you some key ways that you can increase your business understanding and, therefore, your effectiveness in consulting. As a consultant, you have to look at things in ways that most people would not. You are valued for your ability to review/cut/analyze data and use the results to come up with solutions and strategies to your clients’ dilemmas. In order to do so, you have to stay up to date, continually honing and sharpening business understanding and skills. We have been working behind the scenes to compile resources to aid you in business understanding. There are other…
  • A Commercial Pilot’s 2-Year Plan to Break into Consulting

    Michelle Bryant
    24 Sep 2014 | 3:00 pm
    Beau approached us a few months ago to ask about breaking into consulting. He had the epiphany that consulting was his calling in life, and went searching for details – finding MC in the process. Beau’s questions are probably similar to your questions – “Is now the right time? I have a crappy undergrad GPA – do I have a chance? Is my resume where it needs to be?” We offered to complete a Power Half Hour for Beau so we could share his process with you – and how we helped him along the way. If you’re in the same boat – wanting to break in,…
  • Fall 2014 East Coast Tour Recap

    Jing
    17 Sep 2014 | 7:00 pm
    Over the last month, we kicked off our Fall Consulting Bootcamp tour and have trekked up and down the East Coast to several universities – after visits to Columbia, McGill, Duke, Georgia Tech, Yale, Harvard, and Wharton (UPenn), we finally hosted a private bootcamp in New York. We have a number of other bootcamps coming up – we’ve just visited the University of San Diego and are headed to Arizona State, University of Virginia, Stanford, Pepperdine, and the University of Southern California (USC) in the next 2 weeks. In addition, we’ll be in the UK in October – if…
 
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    Danny DeMichele - Online Marketing Expert - Free Ebook Download

  • Radical Vs. Evolutionary Web Design – Which works best?

    dannyd
    2 Nov 2014 | 5:12 pm
    Evolutionary web design is not my idea, nor is it a new idea, it is just often overlooked. I figured I would resurface the differences and options between the two. Every 2-3 years, a company decides its time to redesign its website in order to make it relevant to current standards. An agency is picked, the site is created, and whala, a totally new website and user experience is launched. God forbid it contains any elements from the previous site. Its almost like buying a new car. You are sick of your red 4 door sedan, its time for a new big black truck! In the web design world, this is called…
  • Google / Bing – if you want sites to follow guidelines, make it fair

    dannyd
    10 May 2014 | 8:24 pm
    Duanne Foster of Bing came out and spoke against artificial link building. You can read the full post here. In summary, Bing appears to be gearing up to take action against people getting links for the sake of ranking. I can understand taking action against Black Hats that are doing what they can to spam the engines for irrelevant sites. However, what about the legitimate website owner who has absolutely no chance of ever ranking against large companies with huge PR budgets. These companies by default have a very natural linking profile. However, the little guy, with very little marketing…
  • CRO is Imperative for Any Successful Paid Search Campaign

    dannyd
    24 Sep 2013 | 11:29 am
    A couple weeks ago our CRO Director Keith Lovgren wrote an excellent piece on “5 CRO Tools That Make Conversion Rate Optimization Better”. I wanted to follow up on this and why I think CRO is important for the success of any Paid Search campaign. Over the years I have managed hundreds of Paid Search accounts with very little emphasis on Conversion Rate Optimization (CRO).  This always blew my mind considering the amount of money that was being poured into Paid Search. Clients were willing to spend thousands and thousands of dollars into buying quality traffic but rarely analyzed the on…
  • 5 CRO Tools That Make Conversion Rate Optimization Better

    dannyd
    17 Sep 2013 | 11:27 am
    If your company isn’t devoting resources to improving the conversion rate of your website you’re very likely leaving money on the table on a daily basis. Note: None of the links below are affiliate links nor do we have any financial incentive in linking to these resources. We offer our blog readers the same unvarnished advice that we offer our clients. Here are a five tools that I use everyday to help clients improve their website conversion rates and generate more revenue using their existing traffic.  Optimizely With any conversion rate experiment you’re going to need a good testing…
  • Ranking in 2013: What You Need to Know

    dannyd
    3 Sep 2013 | 11:25 am
                            Searchmetrics recently released a great study on the ranking factors for 2013. With the most current Panda Update shaking things up in the world of SEO again, it is imperative to keep up with the techniques. Som e of these techniques may come as a surprise. Here are a few key factors that I felt stood out the most : 1. Links - still the biggest emphasis of ranking. There are a lot on this topic and I highly suggest you download the report here and read it if you are interested. Here are a couple major points…
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    paulmckey.com

  • Tribes, subcultures and weirdos

    paul.mckey@redbean.com.au
    26 Nov 2014 | 10:40 pm
    Some of you may know that my PhD is in organizational subcultures and this has led me to investigate tribes and how they are structured. It is a dark and mysterious world out there and tribes are a natural phenomenon that provide people comfort and meaning. So it comes as no surprise that the three dominant subcultures that exist within every organisation – executives, operators and engineers – are really just glorified tribes. And tribes are everywhere. You and I are members of many, both formally and informally, and possibly connected in ways we don’t fully appreciate.
  • Mobile has legs in *Digical disruption

    paul.mckey@redbean.com.au
    20 Nov 2014 | 3:42 pm
    I have always pondered when discussing mobile digital strategies with developers and vendors why the obsession with reducing the whole experience to a device. Yes any mobile access to a service or product should provide full functional access yet trying to squeeze the physical experience and amenity into an app as well is like trying to convince a cat to bark. Cute but inferior would be the cat’s response! Yet it doesn’t have to be all or nothing, particularly  between physical and online stores. In fact I suggest the best use of digital during a cultural transition, such…
  • RiverCIty Labs Brisbane – Implementing great ideas

    paul.mckey@redbean.com.au
    29 Oct 2014 | 9:12 pm
    As a new mentor at Brisbane’s River City Labs I attended my first lunch and learn event yesterday. The food was good and the short histories, from the room full of enthusiastic entrepreneurs, were fantastic. From international education to electronics switching systems there were some pretty innovative ideas being churned through the process of turning them into real businesses. The big issues – finance, talents and customers – were always present but in the discussions I had the issue of implementation continually arose. Implementation may include several elements such as…
  • The Collaborative Economy [video]

    paul.mckey@redbean.com.au
    18 Sep 2014 | 8:32 pm
    I have just been browsing Brad Feld’s tome on Startup Communities   and picked up on one of his classical problems. Firstly I ignored his advice on avoiding old white guys (but maybe you shouldn’t) and totally agreed with his stop whinging about there is never enough money. There is always plenty of money for a good idea, a great team and smart execution. Yet the ‘problem’ that stood out was about making only short-term commitments to startup communities. Now this one hit home. I have been involved around entrepreneur/startup/brave-new-world communities for many…
  • Mentoring is good

    paul.mckey@redbean.com.au
    14 Sep 2014 | 9:19 pm
    for both the Mentor and the Mentee. I have just reintroduced Mentor services on my website at www.redbean.com.au. I enjoy mentoring as working with people to solve problems and pursue opportunities is the fun stuff that keeps us alive. And I know from feedback over the years that the mentees enjoy it too. Being an advocate of social learning there is just some stuff in this world that we have to learn from each other and by doing. While a book or course can provide a framework we know that learning sticks when it is real and immediate. Hence all my programs are action-based and provide…
 
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    EduTek n Social Media Advisor

  • Develop Online Courses Using Edynco

    EduTek_SocialMedia Consultant
    25 Nov 2014 | 8:04 pm
    Today I came across an interesting tool ‘Edynco’ that helps you create ‘learning maps’ that in turn enables you to develop online courses. Edynco is cloud based and hence the learning maps you’ve created from your browser can be accessed by your students using any device like iPad, iPhone or any other mobile device. You can publish your learning maps through your website or blog, LMS or on mobile devices. It is integrated with special tools such as micro lecture recorder, quiz creator. It also enables you to attach learning objects like video, quiz, micro lecture, image, weblink etc…
  • Organic Metric 4 Holistic Approach to SEO

    EduTek_SocialMedia Consultant
    23 Nov 2014 | 10:21 pm
    Today I shall suggest Organic Metric (in Beta), a free SEO Platform that offers all the tools to deliver top class results. According to IWB group who has launched Organic Metric, ‘You can Monitor the movement of your keywords in top search engines Lead users to your website with the right words Size up your competition Gain valuable insight on your audience Maximise link building Thoroughly audit your website Generate real-time SEO reports’ At present this tool is available for free and you can click here for registering.
  • Create eBooks with Soundtrack

    EduTek_SocialMedia Consultant
    18 Nov 2014 | 10:31 pm
    Today I came across ‘Booktrack’ that provides sound track for your digital content. ‘The Booktrack Studio allows you to read and create synchronized soundtracks for e-Books or any kind of digital text by adding background music, ambient sound, and sound effects. Booktrack automatically adjusts the soundtrack to your individual reading speed’. Moreover Booktrack is not an audio book but is an eBook where you read the text and hear a synchronised soundtrack that matches with the story. The following video suggests the various features offered by Booktrack. Click here to watch the videos…
  • Reaching Customers in Real Time through Programmatic Marketing

    EduTek_SocialMedia Consultant
    14 Nov 2014 | 1:55 am
    Marketing normally requires the marketer to reach the right person with right message at right time. Targeting new customers is not always easy but retargeting existing ones are much easier. Availability of huge data would let the marketer decide who should and should not be retargeted, at what bid price and with what message. Recently I had to do some shopping for Diwali purchase. As I had undergone a small surgery due to fracture of wrist on my left hand, I thought I shall do online shopping as I can comfortably browse and select what I want as long as I like without going outside. I was…
  • Role of Experiential Learning in Evolving Classroom

    EduTek_SocialMedia Consultant
    17 Oct 2014 | 2:25 am
    I had already mentioned about the importance of ‘Experiential Learning’ in my blog post titled ‘Enhancing Learning through various Experiential Learning Strategies’. Today I wanted to share with you how, The George Washington University (GW) in Washington, D.C., has offered Experiential Learning environments in certain disciplines, that help both students and faculty realize their objectives by considering the needs for flexibility and meeting the pedagogical and learning demands. Their experiential learning spaces include: ·         Award-winning, 6,300-square-foot School…
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    clarisconsulting.net

  • Hugh’s Words of Wisdom Wednesday

    Hugh Blane
    26 Nov 2014 | 1:55 pm
    I want to wish all of you a Happy Thanksgiving. Tomorrow specifically, but this this week in general, is a perfect time to appreciate all that is good in your life. Specifically, your families, your health and well-being, your ability to positively impact those around you, and the good fortune that the future holds. All my best! Hugh Blane
  • Transformational Leadership Project

    Andy Daupert
    23 Nov 2014 | 8:22 pm
    REGISTER HERE Video Notes: Ladies and gentlemen, over the last four to six weeks I’ve been asked six questions that I think are really telling. How can I recruit and retain the very best talent How do I increase my performance in down markets How can I execute more effectively on our strategic priorities How can I increase the level of customer satisfaction How can I reduce the too high levels of employee dissatisfaction How do I grow and innovate in a very competitive marketplace These questions are the ones I’m going to answer on a teleconference I’m calling, “The…
  • Hugh’s Words of Wisdom Wednesday

    Hugh Blane
    19 Nov 2014 | 5:33 am
    The belief that an open door policy is the best policy has expired. And just as with expiration dates on food and medications, the open door policy needs to be discarded before it does more harm than good. The upside to an open door policy is that by having an open door you communicate to your most important customers, employees and stakeholders that they matter and that you will make time for them. The downside is that by continually making time for others many leaders don’t take time for themselves, and by extension, don’t have the time required to think critically about their work.
  • The Five Reasons Why Purpose is Essential

    Andy Daupert
    16 Nov 2014 | 7:16 pm
    Video Notes: I’m going to share with you the five reasons why purpose is absolutely essential in increasing organizational performance. There are five reasons why having a clear and compelling purpose are important. #1. Clear and compelling purposes infuse hope, optimism and enthusiasm into an organization. Without it, it is almost nearly impossible to cultivate hope, optimism, and enthusiasm. #2 You will eliminate false starts with a clear and compelling purpose. You eliminate the false starts because you’ve gotten clear and you’ve eliminated the mental barriers that get in the way…
  • High Performance Cultures: What every leader can learn from Ferrari, Bentley and Lamborghini

    Hugh Blane
    13 Nov 2014 | 8:54 pm
    Photo courtesy of iStock Photo It was one of the most thrilling moments in my life. I was doing 187 miles per hour at the Porsche Driving School in what is best described as a rocket ship built on four wheels. The engine, only a few inches from my head, pounded in my chest as if I was receiving CPR, and the trees flew by so fast that they were no longer trees, but more a blurry green swatch of color out of the corner of my right eye. I came to learn how to drive fast. Not to race you from one traffic light to the next down main street, but to become a more educated and safer driver in all…
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    Start My Consulting Business

  • One of my students landed a full month’s salary worth of consulting work (while caring for twins)

    Greg Miliates
    10 Nov 2014 | 9:08 am
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. It’s Monday. How’s that day job going for you? OK, really fascinating stuff here: When I asked you how having a profitable consulting business would change your life: a FLOOD of responses When I asked how you’d find high-value consulting prospects: less than 10 responses Here’s what’s going on: People love to dream about something aspirational, like what kind of fancy car or vacation they hope to get. Basically dreaming about WHAT they want. But when it comes to HOW to get…
  • How one reader nailed a 50% consulting rate increase (see what he did)

    Greg Miliates
    7 Nov 2014 | 2:08 pm
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. I got this email last week. It’s like lots that I get from readers & students who’ve taken action: How much did that technique boost Kieran’s consulting rate? A full 50%. Imagine if you got a 50% raise. And Kieran got it using my FREE material. In the last few emails, we’ve talked about getting clients. But getting clients, like we all know, is just a vehicle to creating the kinds of changes you’ve told me you want in your life: create some income on the side replace your…
  • How you’re poisoning your brain (and the secret antidote)

    Greg Miliates
    6 Nov 2014 | 8:16 am
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. Last time, I shared a technique to see whether your market niche is profitable: how you can see if your prospects are both able AND willing to pay for your services (without even contacting them). Today, I’m going to shift gears a bit to talk about WHY you aren’t getting the kind of results you want. But first, I want to share a famous quote, along with something that happened to me the other day. Here’s the quote: “Most men lead lives of quiet desperation and go to the grave with…
  • Cracking the code to getting clients, plus a heartbreaking story

    Greg Miliates
    3 Nov 2014 | 3:28 pm
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. In my last post, I gave you the next step in cracking the code to getting clients: ensuring that your prospects are both able AND willing to pay for your services. Today, I’ll go even further, and show you exact steps you can take to find those things out, BEFORE you even reach out to prospects. The idea for qualifying prospects as both able and willing came out of a job I had years back when I worked as a caseworker for foster children in Chicago. This was in the 1990’s at the height of the…
  • Cracking the code to get clients: the next piece of the puzzle

    Greg Miliates
    30 Oct 2014 | 8:28 am
    Start My Consulting Business - Ditch your day job. Make things happen. Change your life. Last week, I did one of the things I love doing: I did a presentation for my daughter’s 5th grade class. Now, I’ve done lots of these before, for both my kids. Over the years, I’ve led their classes on a bunch of 1/2-day outdoor field trips, where we traipse around a big canyon near the school, learning about nature, ecology, and seeing rabbits, hawks, bugs, flowers, and having a blast. Last week was a bit different, since it was a (mostly) indoor activity focused on atoms, matter, and…
 
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    rippleoutmarketing.com

  • What is Inbound Marketing?

    Rippleout Admin
    27 Nov 2014 | 11:22 am
    Inbound marketing is an approach to marketing and lead generation which involves creating channels which bring the visitor to the business or organisation, rather than the organisation having to actively seek new customers. What is Inbound Marketing? A simple comparison would be between blogging (creating content which draws potential leads to the business) and tele-marketing (where individuals actively call out of the business to speak to prospects). The Basics – What is Inbound Marketing? There are a few basic elements to inbound marketing, but here at Rippleout we feel that most of…
  • Christmas Marketing for Small Business

    Rippleout Admin
    11 Nov 2014 | 12:45 am
    It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and second: the Christmas email newsletters have begun. {Tweet} If you’re reading this in the US then it may be the case that marketing teams Stateside have still got a couple more big retail days to go – for instance Black Friday (so named, apparently, because it’s the day when stores go from having a year ‘in the red’ to a year ‘in the black’) which follows Thanksgiving, and…
  • Social Proof in Marketing

    Rippleout Admin
    25 Oct 2014 | 1:25 am
    In a world where we are increasingly social and inter-connected, the concept of social proof in marketing has been talked about more and more. As a concept, social proof is one we all probably recognise. In short, it’s the phenomenon centered around the fact that individuals often do the things they see other individuals doing. Social Proof in Marketing Why does social proof marketing work? To some extent because we want to fit in (i.e. peer pressure), but in addition to this – particularly where purchasing decisions come in to play – we often believe that others are better informed…
  • Internal Linking In Websites

    Rippleout Admin
    19 Oct 2014 | 11:44 am
    We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring it a little bit closer to home and discuss internal linking within websites. Internal Linking In Websites – Don’t Make Your Visitors Search For The Information They Want Internal linking is one part of SEO over which you as a business owner (or just a website owner more generally) have…
  • The Psychology of Free Samples

    Rippleout Admin
    10 Oct 2014 | 9:05 am
    A couple of weeks ago in this blog we covered a concept called reciprocity – essentially, a common mental trait among humans which means we are prone to reciprocate gifts given to us, whether we expected to receive them or not. Normally, we’d leave this topic for a while, but it has recently been covered in detail in some of the more mainstream press, particularly in America, and so we’re going to dive a little deeper in to the psychology of free samples. {Tweet} The Psychology of Free Samples Some Benefits of Free Samples Whilst this article focuses largely on food, the general ideas…
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    mindshareconsulting.com

  • The Road to Somewhere

    Michael McLaughlin
    8 Nov 2014 | 10:13 am
    For almost fifty years, the two main streets running through the tiny center of downtown Napa, California (the city where I live) were one-way. That changed recently when crews converted them to two-way streets. Nothing about the five-year, four-million-dollar project was easy. The city’s planners surfaced the idea of making this change years ago. In response, some people were shocked that the local politicians would propose such a “radical” change. There would be chaos downtown, traffic accidents, and a general subversion of everything that made the downtown area “special.”…
  • Help! My Client Isn’t Taking My Advice

    Michael McLaughlin
    11 Oct 2014 | 4:01 pm
    You’ve probably seen or experienced this problem. You work on a project and create something of value, like an innovative idea or recommendation. You’re excited about the idea and take it to your client, but you later learn that the idea went nowhere. Your client didn’t implement your recommendation. For everyone involved, this is a lose-lose proposition. No one wants this outcome, but it happens more often than anyone would like to admit. In the video below, I outline 3 ideas to help you avoid finding yourself in this situation.
  • How to Put Any Audience in a Trance in a Nanosecond

    Michael McLaughlin
    6 Sep 2014 | 6:41 pm
    The image below (a slide from  a real presentation) invites a rant about PowerPoint abuses. Anyone who puts 26 bubbles and 25 arrows on a single slide and expects people to “get it,” shouldn’t be surprised when everyone in the audience is either staring into space or texting. Unfortunately, too many consultants lull their audiences into a deep trance with their slide decks, instead of getting them excited about their ideas. Tempting though it is to blame PowerPoint, most presentation slide problems, like the one above, are self-inflicted. Fortunately, those problems can be…
  • Podcast: Why Your Marketing Isn’t Working

    Michael McLaughlin
    25 Aug 2014 | 8:18 pm
    I can’t think of too many consultants who aren’t looking to land more clients at higher fees. How you go about that is the topic of this podcast. My guest, Vickie Sullivan, is a top marketing strategist. If there’s anyone who has insight on how you can transform your market positioning, it’s Vickie Sullivan. She lives and breathes marketing and market strategy for experts and influencers like consultants. She works with clients who serve high-end markets (or want to). Her mission: to help her clients stand out in the market, instead of looking like everyone else. A lot of consultants…
  • The Only Marketing Plan You’ll Ever Need

    Michael McLaughlin
    8 Aug 2014 | 12:51 pm
    Almost every consultant I talk to is interested in doing a better job with sales lead generation. If that’s you, I find that it helps to take a step back, look at what’s working, and identify what needs to change. As a start, take a fresh look at your marketing strategies and chart a new (or revised) course. I know everyone is busy and no one wants to spin their wheels on a market planning process. To help, I’ve put together a short video (less than 10 minutes) that takes you through a fast and easy way to create a one-page marketing and lead generation plan for your practice.
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